Jingdong To Do Independent APP Mobile Terminal Is The Main Battlefield Of Cross-Border Electricity Supplier

Unlike the electricity providers in the PC era, many cross-border businesses such as honey bud, Beibei network and Ocean Terminal grew in the mobile era. The real battleground is also in the mobile terminal.

According to publicly available data, the sales of mobile phones in honey buds have reached 91%, and the share of mobile Internet users has exceeded 90%, while 80% of foreign trade terminals come from mobile terminals. BBK's cloud monkey has accounted for more than 70% of the world's total mobile terminal orders.

"The second quarter of this year, Jingdong mobile phone orders accounted for 47%, in the future we will be more than 50%, or even more, mobile terminal is the future."

Xu Qingfei said that Jingdong global purchase will soon launch an independent APP, shaping the brand image of Jingdong's global purchase.

Xu Qingfei very much appreciated Miya's community management, saying that it was very good at the mobile terminal.

Xu Qingfei told reporters that the original way of Jingdong is to use

And then use some non standard to stick the user slightly, but now Jingdong has changed a little.

"We want our customers to go around our non-standard products, and bring in just enough to buy them, so Jingdong can do more fast and better products, and we put them in the front."

Use the vast SKU ocean to hold consumers.

At the same time, Jingdong global purchase is doing some tuba and service numbers, trying to

Build a channel to create brand and explode money.

A few days ago, "Jingdong hot mother treasure" asked the former Australian Prime Minister's daughter Jessica Rudd (Lu Jiexi) to make a spokesperson for the Ming channel.

"She is a writer and writes some articles. As an ordinary mother, she tells all the hot mothers, or wants to be a hot mom. She is a very difficult road. She can speak a lot of personal experience. She does not sell products, but sells experience and experience."

Xu Qingfei told the billion power network, Jingdong will focus more on feelings and more want to share.

"We want to create something

The ability to do consumption guidance.

Now that other people have already guided some of them, we can only follow them. There is no way. After this stage, the number of fans of Jingdong reaches a certain level, and it can guide.

Xu Qingfei said that the brand image of Jingdong as a whole is changing to a more flexible and emotional attitude.

"Jingdong is a tough, reliable, masculine brand image before. Now we have replaced the president of Greater China as the vice president of brand building, and hope that her accession will bring more soft elements to Jingdong."

"Who doesn't want to turn a stone into gold, who would like to be a follower?" Xu Qingfei, Jingdong Global Purchasing leader, shouted at the 2015 central (Zhengzhou) cross-border e-commerce development summit jointly sponsored by the billion power network.

Xu Qingfei told reporters that although Jingdong started buying the world late, it also tried to create explosive funds through large numbers, service numbers and celebrity endorsements, and introduced some brands that were truly outstanding but not well-known by domestic consumers abroad, as the leaders of the market rather than followers.

In the future, Jingdong's global purchase will also try to make more attempts at mobile terminals with the help of Jingdong and Tencent.