Clothing Entities + Mobile APP: Physical Clothing Stores Move Onto Mobile Phones, Traditional Enterprises Accelerate Layout O2O

Millions of entities

Store mobile phones, breaking the tradition

With the obstacles of time, space and information asymmetry, two kinds of digital O2O business paction platforms, which combine local shopping and online shopping, are taking shape.

Recently, "entity + Mobile"

"Investment statement will be held in Chengdu. Many domestic financial institutions, well-known clothing brands and investment institutions participated in the project presentation.

At the meeting, Sichuan shared Trading Limited released its user version APP, happy street.

"Happy Street" is a mobile Internet e-commerce platform that integrates the national garment retail enterprises. It has moved many physical clothing stores onto mobile phones, and consumers can search and purchase nearby or even the whole country's merchants or commodities at any time and anywhere.

Xiang Mai Street connects consumers and entities shops, combining two advantages of local shopping and online shopping.

Cai Gang, chairman of Sichuan shared Trading Co., Ltd.

In 2015, PWC survey showed that, compared with global consumers, Chinese consumers prefer to compare prices of goods through mobile phones, tablet computers and PC, research products, use coupons, and expect online and offline stores to have consistent promotion and sales. Chinese consumers show greater preference for digitalization in physical stores and prefer digital payment in the future.

It can be seen that the change of consumer shopping behavior poses challenges to the traditional physical retailers. Retailers will undoubtedly lag behind the demand of consumers' all channels.

In response to customer expectations, many physical retailers have begun to layout O2O mode.

According to statistics from the Ministry of Commerce, the O2O market reached 304 billion 940 million yuan in the first half of 2015, an increase of nearly 80% over the same period last year.

In addition, some analysts said that in response to this trend, in September 29th, the general office of the State Council officially released the opinions on promoting the interaction between online and offline, speeding up the development and pformation of trade circulation, and supporting the entity store to strengthen online and offline interaction, promote integration on line and offline, encourage entities to establish a full channel and all-weather interaction with consumers through the Internet, encourage large scale stores to enrich their consumption experience, and pform themselves into intelligent, diversified commercial service complexes.

It is reported that at present, APP has already covered two million terminal customers in the country, so that all information such as location, sample, price, stock and service can be updated at the right time. At the same time, it is also the first clothing entity + mobile APP in Southwest China.

Cai Gang said that the enjoyment of Mai Street will be committed to relying on physical stores, enabling consumers to enjoy a convenient and interactive consumption experience while shopping, establishing a point to point, people-centered, three-dimensional network, and making use of the "Internet +" to integrate virtual economy and real economy to accelerate the construction of wisdom and wisdom city.