Chanel Will Launch A Series Of Sports? Market Attention

The fashion trend movement is becoming more and more closely related to fashion.

Many sports brands join hands with fashion designers to introduce sportswear.

Recently, Chanel designer Karl Lagerfeld has made the first vocal movement. Is Chanel going to launch a series of sports?

In order to welcome the Rugby World Cup,

A special edition of rugby series has been designed recently.

This is the second time that Chanel has launched such a commemorative design in recent years. The industry is looking forward to this design.

And use

Unlike ordinary rugby, this special edition of rugby is made of leather and printed with Chanel logo.

Rugby comes in four colors: white, wine red, dark blue and black.

Sports give fashion dynamic and competitive.

Perhaps it is the clothing that most affects consumer culture in the past ten years, but what does fashion endow with sports? Karl Lagerfeld summed up as a senior Coach: "sport is no longer a discipline but an attitude."

With this concept, he successfully married the fashion and sports perfectly, and injected the fashionable vitality into sports.

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British designer Anya Hindmarch (below) announced that the comprehensive reform campaign of her brand name has been completed more than half.

Brand sales continued to grow.

According to the British Daily Telegraph, citing data from The Fashion business, the company's upgrade to global supply chain last year, plus the cost of repurchasing business in Japan, led to a pre tax loss of the brand in 2014 from 4 million 300 thousand pounds in 2013 to 8 million 400 thousand pounds, while the total sales volume increased from 24 million to 28 million 400 thousand pounds, of which 11 million came from the UK area.

"We can stop the reform of the company, but it may lead to missed opportunities.

For example, we may take back the business of other regions like Japan.

But our attention is focused on maintaining growth. "

Hindermarch said.

The British designer has a unique style and often gets inspiration from seemingly unrelated things, such as Quality Street's wrapping paper, potato chips packaging and Kelloggs cereal boxes.

She is trying to expand the company's scale and bring the company to a new height.

"Four years ago, I felt I needed to make some changes.

Our competitors are world-class brands, and I need to be responsible for brand licensing negotiations, sales negotiations and designing new products.

One can not take care of every aspect at the same time.

Hindmarch said: "our sales have been growing and we can generate enough cash flow.

It makes me very proud, but if we want to go further, we must invest more. "

Mayhoola For Investment, a Qatar Investment Company with a 38% stake in the brand, agreed last year to increase the amount of 24 million pounds to allow Hindmarch to repurchase their business in Japan.

Sales in Japan account for 35% of total sales.

According to Hindermarch, Japan has a total of 22 shops, and sales in the region have increased by 35% after the recovery of the region's business.

The company's financial data show that the total cost of the acquisition exceeds 50 million.

Even if we put a lot of money into it, it would be worthwhile to regain control of Japan's business.

When you have direct control, you will have a great impact on the performance of the region. "

Hindermarch said.