PEAK'S "Star Strategy" Signed Howard To Further Expand Overseas Market
Peak
The "star strategy" is further strengthening the lineup.
In the just concluded September, PEAK signed the first NBA center Houston Rockets star Dwight Howard, and made a series of activities in China, as one of the top players of NBA.
Howard
It has great influence all over the world.
brand
PEAK's influence on the overseas market will be further enhanced, and the sales volume of PEAK products can also be guaranteed from the "star strategy".
It is understood that local sports brands represented by PEAK have been exploring ways to further expand overseas markets in recent years.
According to PEAK's first half report in 2015, its overseas market sales performance is still eye-catching, with total overseas revenue reaching 263 million yuan, accounting for 19.1% of the total revenue of the company.
Although the impact of the depreciation of the euro against the US dollar has led to a 9.6% decline in overseas market revenues compared with the same period last year, PEAK products have entered more than 80 countries and regions in the world and continue to be the first overseas sales of Chinese sports brands.
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