Fashion Designer Guo Haofei: Clothing Can Give Voice To Me And Attract People With Similar Magnetic Fields.

Fashion designers are always easy to be labled with unique labels. As if they do not grow long hair, do not dress with fancy clothes, and do not feel lonely or cold, they will not show their identity to the public.

But Guo Haofei in front of him is not related to the other two characters. Simple black T-shirt and black trousers only release personal taste in the pants tailoring and socks selection.

Fashion designers are always easy to be labled with unique labels. As if they do not grow long hair, do not dress with fancy clothes, and do not feel lonely or cold, they will not show their identity to the public.

But Guo Haofei in front of him is not related to the other two characters. Simple black T-shirt and black trousers only release personal taste in the pants tailoring and socks selection.

After graduating from Beijing Institute Of Fashion Technology in 09, he then went to the famous ESMOD International to get the best design award with the full scholarship. He was recruited by the luxury brand NE.TIGER as the design director of men's wear. He is a new designer with a high starting point. He has enough strength to show his pride.

But on the contrary, it is an intuitive impression that Guo Haofei is not proud of himself and has an attitude but expresses his easygoing attitude.

In accordance with his original intention, he resolutely left after NE.TIGER's menswear line stabilized and established the personal brand HAOFEI GUO.

His studio in the temple near Lama Temple, the environment is quiet, very suitable for creative creation.

Sinking into the fashion design process is the biggest reason why he is still in the commercial world but has not yet smoothed some of his edges and corners.

The momentum of fast selling brands on the market is fast, and the costumes and landscapes on the streets are becoming more and more popular. In order to satisfy the aspirations of a group of people eager to have "one thing", he has begun to focus on advanced customization, which is now custom-made in Sanlitun's physical stores.

At the same time, in the 2015 autumn and winter launched a series of senior garments.

If you see the clothes on the hanger of Guo Haofei, you will find that his style of design is quite gentle with me, but he can feel his rebellion and creativity from inside to outside.

For example, a well tailored suit, he will create contrasts with fresh purple lining, colorful thread and LOGO. He laughs and says that this is the only way he knows.

Many customers find him through previous shows and media reports. The customers who come to visit are younger, 80 or even 90.

They all had some thoughts of being uneasy in their room. There was a rebellion behind the rules, and they expressed their desire to express their opinions through the outer clothing.

He felt that every event was prompted by some internal resonance.

"Everyone has their own gravitation, even if only 10% intersect each other, they may reach a deeper recognition at some point.

I never insist on (other people's attention), because clothes will replace my voice, attract people with similar magnetic field.

Dialogue: new designer Guo Haofei (Q= reporter A= Guo Haofei)

Q: what is the overall design concept of your brand HAOFEI GUO?

A: it can be described in one sentence: "treason is rolling in peace, floating clouds are floating in reality".

Different from the fashion of playing concept, my design usually does not seem to be very surface, but the use of details calls for "seemingly routine and not conventional."

The style I advocate tends to be neutral, while women's clothing is firm but still soft. Men's clothing is relatively soft, but there is no lack of masculine nature.

Q: what kind of logo do you want to customize?

A: customization must be based on my original series, making moderate adjustments according to customer needs, but not deviating from the brand's framework and concept.

I will never touch anything that is contrary to my original mind when I imitate others or change my style.

Of course, I will not flirt with the so-called design ideal. After all, the ultimate goal of customization is to dress comfortably and meet the needs of a certain situation.

Q: too casual and casual, too formal and formal, which is quite a part of men's clothing trouble. Is there any solution from design?

A: Yes, this is also one of my previous puzzles.

Most suits are either formal or too casual, or the type is very broken, but the collapse is less refined.

Next season I will launch a very light, thin and somewhat loose suit, with no sense of restraint, but smart and elegant.

Q: what is the general process of garment customization with customers?

A: customers choose styles and fabrics, and then communicate with some small details. There will be 1-2 samples during the period. First, use other blank to make the size. According to the type of body, it will be revised again and again. If there is a very personal demand, for example, the waist wants to receive 0.5 centimeters, and then make fine adjustments.

The finished products are made of only one person, and they are all suitable for a person's body, that is, the meaning of customization.

Q: the deep feeling from customization?

A: it's important to try to understand the psychology of the guests.

Being a special customer, having a fat body and never buying the right clothes, it is very enjoyable for him to tailor himself. After finishing his work, he becomes confident and becomes confident.

Also encountered some women's careful thinking is very interesting, when making a version of the suit sleeves made slightly thinner, she put on the upper body feel tight arm, but will not ask for change, she will think that I lose weight better, would rather narrow version, and not too loose.

When Q: is not busy, how can he choose to stay in the city?

A: because my studio is located in the temple, it is relatively hidden in the world. I like to hide in the yard to think creatives, draw oil paintings, play ball games and do everything I like.

A: "For minority" is not only my brand slogan, but also fits with the vision of "few people".

In my mind, the "minority" people have their own attitudes and character, but they are not really incompatible with society. They are similar to mine.

Q: how do you view your career?

A: designers should not only be able to make clothes, but also need to have a clear understanding of brand control and product distribution and function, capture the occurrence of the current society, and add their own unique viewpoints and aesthetic feelings to the practical fashion language.

All together can be the real sense of fashion designers.

Q: you have designed a professional class and have been involved in a series of commercialized explorations after graduation. What are your greatest help to you?

A: the greatest significance of accepting systematic education is not just to teach me how to sew a line, but how to make full use of my own thinking and ideas, to make a clear style of myself, and to design it all at the same time.

Just graduated, because I met various rare opportunities and participated in the production process of several commercialized brands. These experiences gave me the chance to explore the relationship between art design and business at an early stage, and to understand what I was doing and why I did, how to make clothes for my guests, and my own value.

Q: how to plan the brand development of HAOFEI GUO in the future.

A: main shaft is first put on the product, stable and stable, or jump up, but there is no parachute, will fall very badly.

The entities under the line hope to stabilize all through the time of the year, and then expand the channels and promote channels in second years.

In the near future, my 2015 autumn winter dress series will be on sale at K11 mall in Shanghai, and I plan to enter some concept store and showroom exhibition.

At present, they are moving forward comfortably at their own pace.