How Important Is A Star Designer For A Brand?

There were many bright spots in the fashion industry last year.

They are job hopping.

Some have left their own brand of red, some have taken the chief designer's chair, and others have been concentrating on running their own brand.

To put it simply, because the designer has changed, the design style of the brand will also change. Although everyone will claim that their essence remains the same, look at the Versace now! It is not exactly the same as it used to be.

Gucci is a successful example. The new director of design, Alessandro Michele, has injected this brand into a new style. It has changed its bright and retro history.

They also used a real peacock in the latest publicity blockbuster, bringing the retro chic to the extreme.

The most realistic impact is that some designers will be more valuable because of the designer's change.

According to the statistics of second-hand luxury consignment platform Realreal, because the design director changed, the design from Alexander Wang was sold at a higher price in the secondary market.

Other designers may not change the design itself. They just want to make the whole fashion industry more efficient. For example, Proenza Schouler is very close to Instagram, and the two designers will even consider whether "black looks good on social media" as a factor affecting design.

There is no doubt that in 2016, the fashion industry will continue to undergo some changes, and these changes are bound to be inseparable from these designers.

The new trends of the following designers may be worth your while.

1.Kate and Andy Spade: after making a brand, a new product line was made.

The two designers have made the luxury brand Kate Spade red.

Left alone.

Then, last February, Kate and Andy Spade released the first product line Frances Valentine.

This is the brand of shoes and bags produced since leaving Kate Spade in 2007.

And Kate Spade herself changed her name to Kate Valentine, explaining that Valentine is her family name.

But it may also be used to distinguish Kate Spade from the previous brand name.

2.Reed Krakoff: to brand the brand younger

After being no longer the creative director of Coach, Reed Krakoff is running the same brand he founded in 2010.

Last March, the same name brand closed its store in the Soho boutique in New York and the upper east side store.

Even though the days of designer independent brands are not good enough, just a few months later, in August, Reed Krakoff also said that the brand should be adjusted in an all-round way, and the website should be renewed.

WWD's assessment hit the nail on the head: "this is aimed at 80, 90 after the consumption crowd, to earn money for young people."

3.RAF SIMONS: to make personal brand

Another big news in fashion last year is that Raf Simons has left Dior.

How important is Raf Simons to Dior? Simply speaking, he brought Dior's time-honored fashion brand into twenty-first Century, but it did not lose its classics.

He claimed that the reason he left was simply "want to focus on other interesting things in life, such as creating personal brand".

Raf Simons has created a man's brand with the same name, which is headquartered in Belgium.

For those designers who can make a brand pform successfully, it is certainly worth looking forward to.

4.Alber Elbaz: I haven't thought much about how to be a person.

Like Raf Simons, last year's fashion boom was another "break up" that Alber Elbaz left Lanvin.

However, the two sides seemed to be very unhappy and fought a lawsuit.

Alber Elbaz said that it is also necessary to do its own brand, but there is no specific action yet.

5. Jack McCollough and Lazaro Hernandez: good at new tricks.

In 2015, Proenza Schouler is a brand worth mentioning.

You may not remember its representative design style, but what it does is refreshing.

Of course, the two designers Jack McCollough and Lazaro Hernandez after the brand seem to have some new thoughts on the industry. They have some new ideas on how to combine Instagram with design. Besides, the brand is also thinking about whether the two fashions in the fashion week are reasonable.

I wonder if they have any new attempts in this year's fashion business.

6.Rio Uribe: Street Style cutting-edge Designer

Gypsy Sport advertising

You must have been very ignorant of the designer.

Last year, Rio Uribe won the annual award of the CFDA foundation.

Although the new designer's street style brand Gypsy Sport has only appeared two times in New York fashion week, she has been well received, and has also acquired an iron star fan Jaden Smith.

It is obvious that street style fashions are becoming popular now.

I don't know. Rio Uribe will do something with the bonus of $300 thousand from CFDA.

7.Demna Gvasalia: Wang Daren's successor to Paris.

Alessandro Michele, the new design director of Demna Gvasalia and Gucci, is somewhat similar.

All the former star designers quit their jobs and their momentum was welcome.

After Alexander Wang left Balenciaga, Demna Gvasalia dominated the brand.

Before this, he did the tide card Vetements also vivid, but I do not know if there will be new surprises after changing the role, only look forward to his March Paris fashion week debut.