Expert Sun Huaibin: Guide Garment Industry Pformation, Innovation And Development

September 19th, Baiyangdian (Rongcheng) International

One of the important activities of the Cultural Festival and the textile and garment industry project is the new normal. The Forum on innovation and development of the textile and garment industry was held in Rongcheng County, Hebei province.

Follow the world clothing shoes and hats Xiaobian to go and have a look.

This forum is chaired by Zou You, Vice Dean of the school of clothing art and engineering, Beijing Institute Of Fashion Technology. The theme is focused on the innovation and development of the textile and garment industry.

Sun Huaibin, Deputy Secretary General of China Textile Industry Federation, interprets the three points of "new normal" and expresses his views on the pformation and upgrading of the textile and garment industry.

He said: "the main characteristics of the new normal are reflected in the slow growth of economic growth; the adjustment of industrial structure has become a norm; the economic power has shifted to innovation driven, involving innovation and development in the direction of system, product and management."

For the new normal of the development of China's textile and garment industry, sun Huaibin has seriously analyzed the policy orientation of "one belt and one road", focusing on interpreting the policy's positive effects on the pformation and upgrading of the textile and garment industry.

In addition, he also suggested that the industry improve the efficiency of industrial development from the perspective of comprehensive utilization of resources, and gradually establish a recycling system of waste textiles in line with legal norms.

Talking about the topic of intelligent manufacturing and online retailing, sun Huaibin cited the newly developed intelligent fabrics abroad, and introduced the characteristics and advantages of intelligent manufacturing.

In addition, he also mentioned that nowadays, consumers are getting more and more thorough through the way of mobile Internet, and the pformation of Internet sales mode of traditional clothing enterprises is inevitable.

The theme of the forum focuses not only on industrial innovation and development, but also on fashion and design of clothing brands.

Zhang Yangzheng, a founder of APP, shared his fashion views.

In the keynote speech of "fashionable Internet thinking", he said, "I have always believed in thinking and height. Knowledge determines speed.

From the fashion perspective of luxury goods, the four dimensions of technology, raw materials, functions and brand stories influence brand development.

In Zhang Yangzheng's view, fashion

We have been considering how to change the behavior or cognition of consumers, and to seize the desire of consumers and directly hit the products of their pain points, can not only provide consumers with opportunities to show themselves, but also bring more loyalty to the brand.

Timothy Coghlan, founder of China Australia fashion alliance, takes the theme of "The business of fashion retail and the future of of" as an example to interpret brand business development path from the perspective of fashion retailing.

He exemplified the development of fashion luxury brands, and introduced the business operation mode, merchandise discount mode and design process of many fashion groups.

In terms of fashion design, Nie Yurong and Sun Lei, the originators of the original designer brand "ear uare", share experiences and experiences from the perspective of the development of original brands from the perspective of "0 to 0".

The works of two young designers have been invited to participate in the Fashion Art Korea China Exchange Exhibition for many times. They have won the top ten designer titles of 2014 Shenzhen fashion week.

They believe that in the Internet era, there are more platforms for the development of brands, and the three brands, customers and platforms can form a closed loop.

And brand needs the most accurate customer base.

Finally, Chu Yan, founder of Beijing Institute Of Fashion Technology and "Chu He Xiang Xiang" brand, talked about the expression of Oriental concept of traditional dress design with the theme of "inheritance and innovation of Chinese traditional dress".

"Paying attention to culture is an important part of Chinese traditional clothing brand," she said.

Today, China lacks the way to lead the world's way of life.

Contemporary fashion designers need to constantly explore the design innovation of Chinese clothing.

On the forum, Chu Yan displayed many kinds of dress patterns, and interpreted the style of women in Tang and Song dynasties.

Through her carding of Chinese traditional dress design, the guests also had a deep understanding of Chinese dress culture.