UNIQLO Cashmere Dress Prices Rise Temporarily In Chinese Market

Following the 5% increase in the price of its autumn and winter products in the second half of last year,

Recently announced the start of the price increase in the country.

Recently, UNIQLO released its autumn and winter cashmere fleece in 2015.

In summary, some of the fleece products will be raised in the Japanese market, with a maximum price increase of 50%.

At present, there is no news of China's market rising.

According to a summary released by UNIQLO, some commodity prices in UNIQLO were raised by 500 yen on the basis of improved materials, which was about 26.45 yuan at yesterday's exchange rate.

Among them, 2015 autumn and winter new style "full grain zipper"

"The Japanese price increased from 1990 yen (105 yuan) to 2490 yen (about 132 yuan) in the same period last year; the 2015" autumn winter "female" HEATTECH T "was upgraded from 1500 yen (about 79 yuan) to 1000 yen (about 53 yuan) in the same period last year, or about 50%.

In addition, as the fleece products were well received last year, UNIQLO decided to increase the style of the fleece products from 5 last year to 11, and increase the category of women's coat products and windshield jackets, such as "long pile fleece fleece coats", etc. the products sold without tax are 3990 yuan, or 211 yuan.

The company said it chose to raise the price in order to cope with the rising import price of raw materials and the rise in labor costs caused by the continued decline of the yen.

It is understood that UNIQLO's price increase has been brewing for a long time.

As early as April this year, the fast selling group of UNIQLO parent company said that after July, it would raise 20% of the new commodity 1/5 UNIQLO sold in Japan, but it did not mention whether the overseas market price was adjusted for the same period.

At present, UNIQLO has not disclosed whether the Chinese market will follow up the price increase.

For UNIQLO's two price increase, the industry held a different view.

Some analysts believe that UNIQLO is testing the market reaction and the endurance of consumers to achieve the overall price increase. Others believe that UNIQLO raise the price is an exploration of brand pformation.

Yesterday, when he verified the matter to UNIQLO Chinese public relations, he learned that the company headquarters in Shanghai had not received any information about the price increase, and the company was busy with the cooperation on Thursday.

The concept of shop opening activities.

In addition, UNIQLO has officially launched the new autumn and winter products in China earlier this month. Analysts believe that if there is a price increase strategy, it will be launched in the new period.

In UNIQLO China official website and Tmall flagship store, we can see that the sale of the fleece goods including the coat,

T-shirt and so on, the price range is 59-399 yuan, of which the price of 199 yuan of the fleece zipper jacket products are mostly, single product month sales up to 406.