Japan Has A Mature And Huge Second-Hand Luxury Market.

According to statistics, China's visitors to Japan spend 277 billion 500 million yen in the first quarter, accounting for 40% of global tourists, an increase of 64.4% over the previous year, and the 5 consecutive quarter.

From the specific consumption point of view, compared to food and entertainment, Chinese tourists spend all their money on shopping.

Unlike the Australians who ranked second in the general market, the average shopping cost of Chinese tourists is nearly 180 thousand yen, which accounts for about 60% of their daily consumption.

Even the Japanese Ministry of finance has to admit that the promotion of Chinese tourists to Japan's tourism industry, the 2014 fiscal year report shows that Japan's tourism industry has experienced a trade surplus for the first time in the past 55 years, reaching 209 billion 900 million yen, while the consumption of foreign tourists over 1/4 is from China.

"Japan has a mature and huge second-hand luxury market, which, to a certain extent, reflects the domestic demand for the stability of luxury goods in Japan."

A luxury group employee told the International Financial Daily reporter.

Indeed, even when the economic crisis broke out in Japan in 1989, other industries were hard hit by the bursting of the economic bubble, but luxury brands could not survive because of the continued purchase of office white-collar workers.

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One of the targets of the enterprise is obviously the wealthy class in Japan. According to the statistics of Nomura comprehensive research institute, Japan's affluent families with more than 100 million yen (RMB 5 million yuan) reached 1 million 10 thousand in 2013, an increase of 200 thousand in two years.

Another target is Japanese tourists from China.

After all, under the background of weak domestic consumption in Japan, it is hard to attribute all the gratifying results in 2015 to Japanese consumers.

In the second half of 2014, the exchange rate of yen to RMB declined by 20% over the first half of the year, which directly stimulated the enthusiasm of Chinese tourists to go shopping in Japan.

And in terms of visa,

The application conditions of "multiple entry visa" have been relaxed. As long as the annual income is above 200 thousand, you can apply for a visa to Japan and China several times in 3 years, and those who have been to Japan before, with an annual income of more than 100 thousand, can apply for such visas.

These policies will send more customers to luxury stores in Japan.

A statistics released by Japan's NHK television showed that a foreign visitor could spend 150 thousand yen (about 7800 yuan) in Japan, and 10 tourists in Japan.

The amount of Japanese consumption in a year exceeds that of a Japanese person.

In the first quarter of this year, the average daily consumption of Chinese people exceeded 300 thousand yen.

As of the end of March, more than 920 thousand Chinese tourists poured into Japan this year, according to the Japan Tourism Office.