They Say That "Super Bowl" Makes Money, But The Ability To Absorb Gold Is Far Less Than That Of New York Fashion Week.

Every year, the "super bowl" football game in the United States is known as the "American Spring Festival Gala" because it is the most important place for advertising and is extremely profitable.

However,

Actually, it's more profitable than super bowl.

New York fashion week in September and February brings nearly 900 million dollars (about 5 billion 730 million yuan) for the capital, far more than the US Open ($800 million), the New York Marathon ($550 million) and the 2014 Super Bowl ($440 million), according to a joint research report from the US Congress.

The profit first activity attracts more than 230 thousand people every year.

Once the number of participants in the trade show and clothing show is counted, the total number is doubled by more than 500 thousand.

CFDA, a spokesman for the American Fashion Designers Association, said that the 2016 spring and summer fashion week in New York now has 181 fashion shows and 308 events.

According to the survey, New York fashion week has left three other fashion week London, Milan and Paris behind in its scale and profitability.

Carolyn B. Maloney, a member of the survey, said at the Milk Studios conference: "it's not only a bright New York appearance, but also a real job for New Yorkers."

More than 18 thousand people have obtained employment opportunities.

Statistics show that there are over 1 million 800 thousand fashion apparel practitioners in the United States, of whom the number of designers has increased by 50% over the past ten years to 18 thousand.

Keith Baptista, one of the founders of Made Fashion Week in New York, thinks that the fashion industry has never been taken seriously. "Now it's time to name it."

As a matter of fact, Made Fashion Week, an emphasis on avant-garde, has been insisting on providing a display platform for newly emerging designers from its inception in 2009.

In the latest fashion week, 25 shows were funded.

WME-IMG, a more familiar New York fashion week sponsor, sponsored more than 90 presentations each quarter.

In addition to industry support, the powerful purchasing power of the client has become the endorsement of industry development.

Research shows that the annual output value of the global fashion industry is US $1 trillion and 750 billion, of which US consumers contributed $370 billion in 2014.

The more than 900 fashion brands that sniffed business opportunities put their headquarters in the United States in New York.

Meanwhile, the ranking of American fashion schools is increasing year by year.

In the recent 2015 World Fashion Institute entry signed by BoF, the British fashion news website, New York accounted for two seats, namely, the Parsons School of design (Alumni: Marc Jacobs, Alexander Wang, Donna Karen) and the New York Fashion Institute (Alumni: Calvin Klein, Michael Kors).

New York's ability to absorb gold as a fashion center also benefits from the power of mass media.

The world's most popular fashion magazines, VOGUE, USA, GQ, T Magazine...

Fashion brands have put advertisements in these big magazines, and the latter's return is spread out to all corners of the globe before and after the New York fashion week.

More practical, New York followed the steps of London and Florence and held the first New York men's wear week this summer.

CFDA CEO Steven Kolb told the women's Wear Daily: "there are many reasons for hosting the New York men's wear week. It's a commercial platform for designers and a chance to show our collective talents to the American fashion industry."

NPD market research data show that the United States in 2013

Sales growth has surpassed women's clothing.

Men's wear sales increased by 5% to $60 billion 800 million, while women's clothing sales increased to $116 billion 400 million, but growth was only 4%.

New York as a rocking Qian Shu

I believe it will continue to attract global perspectives and wealth.