Oysho Bet On China's Market Prospects?

This time,

Lingerie brand Oysho has put its treasure in the Chinese market, and Inditex has launched Oysho's official online store Oysho.cn in China, which is further developed by the brand after landing in Tmall in May of this year.

Push forward.

Oysho was founded in 2001 and incorporated into a parent company Inditex's market segmentation strategy as a new brand.

Oysho specializes in underwear pajamas, sportswear, beach wear, accessories and footwear.

At present, there are 586 stores in 49 countries.

Since Oysho opened its first store in China in 2011, the brand has 55 stores in 41 cities in China.

By the end of this month, the number will increase to 42 cities and 57 stores, and Oysho will open two new stores.

Oysho.cn online store will include brand from underwear,

All goods to shoes.

China online store is an important step in the development of e-commerce, including the Chinese market, and Oysho has launched a portals in 16 markets.

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In order to celebrate the 180th anniversary Paris famous Morris Hotel (Le Meurice), Japanese designer Yamamoto Teruji (Yohji Yamamoto) specially designed a special scarf.

The scarf is on sale, and only thirty are sold exclusively at Morris Hotel.

The inspiration for this Japanese scarf is inspired by the various features of Le Meurice, including the classic color of the hotel, the green color of the hotel, the Ara Starck Handpainted oil painting of the Le Dali restaurant and the badge of the hotel.

In addition, Yamamoto Teruji will also draw inspiration from the works of the hotel's old customer, the famous Spanish painter Salvador Dali, to complete the scarf design.