Why Do Net-A-Porter Occupy The Topic List?

Over the past few days, Net-A-Porter Natalie Massenet, the founder of fashion luxury goods, has decided to leave the new company. For Net-A-Porter, losing Natalie Massenet is like losing the soul, but for the new company Yoox Net-a-Porter Group, losing Natalie Massenet may just be less senior director.

Net-A-Porter was founded in 2000, and it started with $1 million 200 thousand from the ex husband of Natalie Massenet investment banker. At the very beginning, Natalie Massenet and her 15 party team nested in a narrow apartment in Chelsea, London, using computers to sell on the website. designer clothes 。 And 4 years later, in 2004, Net-A-Porter began to make profits. Knowing that in 2010, the world's second largest luxury group Richemont was invested in 350 million pounds to become the largest shareholder. After several years of the world, Net-A-Porter gradually became Luxury goods The website is outstanding.

It is understood that Net-A-Porter sells a lot of luxury brands, including Alexander McCune (Alexander McQueen), Pu Qi (Emilio Pucci), Gucci (Gucci), Zhou Yangjie (Jimmy Choo), Lang Wen (Lanvin), miu miu (Miumiu), Valentino (Valentino) and other brands are sold on the website.

In 2013, Net-a-Porter successfully acquired the network of familiar customers created by Adrienne Ma and opened up the Chinese market.

In 2014, Net-a-Porter was caught in a tax evasion scandal. It was reported that the British media fourth channel (Channel 4 News) reported that it used tax equity instead of employee remuneration, paid royalties to the parent company or group Affiliated Companies to reduce revenue and so on, so that it only paid a small part of the tax payable by the public as an e-commerce company. In July of the same year, Mark Sebba, the chief executive who had worked in Net-a-Porter for 11 years, also announced her resignation.

In March 2015, Net-a-Porter announced its formal merger with Yoox, the name of which was Yoox Net-a-Porter Group. Over the next few months, the two sides have been discussing the issue of merger. In the middle, Net-a-Porter's early shareholders were dissatisfied with the valuation of the merger and submitted arbitration to the court.

Throughout the past few years, Net-A-Porter has undergone several major events, bringing people to the curiosity of Net-a-Porter website, and the departure of the founder of Natalie Massenet, the founder of Net-A-Porter, has undoubtedly exploded the curiosity bomb.

The next Net-A-Porter is about to complete the merger with Italy luxury electric business Yoox, when the new company YooxNet-a-PorterGroupSpA will also be in Milan. Stock Exchange The new company, Richemont, will hold a 50% stake, and FedericoMarchetti, the founder and CEO of Yoox, will be the CEO of the new group. And because of the departure of Natalie Massenet, the executive chairman of the new group will be vacant. It is possible that the new company YooxNet-a-PorterGroupSpA will actively look for alternatives in the next few months.

In any case, as a leader in the luxury website industry, Net-A-Porter has brought us many experiences that we should learn from. The merger with Yoox is obviously one of Net-A-Porter and even the whole online sale. Transformation 。 From the decentralized operation to the integrated operation, the era of online luxury integration is coming. On the whole, YooxNet-a-PorterGroupSpA is still looking forward to the integration.