Benefiting From The Japanese Market, Hermes Rose In The First Half Of The Year.

Benefiting from the strong growth of tourists from Japan, the United States and Europe, and positive exchange rate fluctuations, the first half of June 30, 2015, the first half of Herm (s)

An increase of 20% over the same period.

In the two quarter, it experienced a 5 rise in the 5 quarter, a 1.2% increase in the number of garments and accessories, an increase of 4% and 5% in the perfume department and the silk and textile sector respectively, and a 12% increase in sales of other business items including jewellery and tableware.

Herm s achieved a profit of 748 million euros in the first half of the year.

737 million euros, up 20.5% from last year's 621 million euros.

Among them, sales of leather goods and harness Department increased by 14% year-on-year, mainly due to the increase in capacity of the two new workshops after commissioning.

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Last year, L'OREAL group, the world's largest cosmetics company, also set up the position of "chief digital officer". LubomiraRochet, a Bulgarian executive who took up the post, joined the Group Executive Committee.

L'OREAL group's first half report released last month showed that the sales revenue of group electricity suppliers increased by more than 40% over the same period, accounting for 4% of the total sales, of which the sales volume of mass products department in China has reached 15% as compared to that of online sales. The sales volume of the group in 2015 is up to 15%.

The chief digital Officer (ChiefDigitalOfficer) is a senior executive position that has risen in recent two years and is seen as a powerful help to achieve the vision of the organization.

Sun Haining, China regional marketing director of multinational human resources service provider Ren Shi Da, said in an interview with reporters, "for luxury companies, sales management of key accounts is very important. Setting up the position indicates that LVMH group pays more attention to data marketing and customer big data analysis and management.

It is reported that IanRogers8 has just announced its departure from Apple Corp on 28 February. He joined the company after being bought by Apple Corp for 3 billion dollars in BeatsElectronicsLLC2014.

Despite the experience of LVMH group's main brand LV in the website (for example, from selecting products to completing shopping, the number of times customers need to click the mouse is reduced, it is very convenient to find offline shops, and the sharing of a product to social network is more convenient), but it is the lowest in the group's C e line and Fendi composite score. The two brands are not exposed to any social media, nor have they opened an e-commerce platform.

"The Internet has become a prominent trend in the luxury goods industry. The luxury group like LVMH will exert its strength in two aspects in the future." Zhou Ting, the dean of luxury research and the Institute of wealth quality, told the first Financial Daily reporter: "on the one hand, we will build our own e-commerce platform. On the other hand, we will join the third party platform to set up flagship stores. The electricity supplier will lead the flow to the brand, the brand will control the logistics and information flow, and communicate directly with the consumers."

In view of the above Internet trend, Zhou Ting understands, "at present, luxury brands are carrying out four aspects of action, one is the pformation of offline stores, the two is the reconstruction of information system, the three is the combing and reshaping of goods and price systems, and four is the pformation of talent resources that match them.

The latter includes increasing recruitment of new media and market research talents, digitalization and Internet talents.