"National Husband" Tong Dawei Became The Spokesman Of Camel Costume.

Tong Dawei, the "national husband", has officially become the spokesperson for camel costumes. Tong Dawei has always shown a warm male image and hardly has any gossip and negative news. Tong Dawei's image and temperament are more inclined to Star Idol faction, and it will be more suitable for men's clothing category with fashion and leisure as the core.

September 4th, clothing business giant

Tmall officially released a new brand spokesperson, Tong Dawei, which means that camels will have two star spokesmen of Han Han and Tong Dawei this year.

In the first two months of the second most important double eleven wars, camels showed brilliant moves ahead of schedule.

The hand holding between Tong Dawei and camel seemed to remain calm.

A week ago, CAMEL camel general manager Wan Jingang announced on the micro-blog that he was about to sign a "national husband". Then he continued to release a series of competitive posters. He said that the star who had signed the camel could PK the current "national husband" Wang Sicong.

On 9 4, Tong Dawei, a camel King Kong and Tmall micro-blog, unveiled the answer to the mystery. Camels at Tmall's all official flagship store also launched the famous movie actor's star page.

Tong Dawei has always shown a warm male image, almost no gossip and negative news, family harmony, he is "national husband" or convincing.

You can see from Tong Dawei's photos of micro-blog that he endorsed it at the same time.

And camel outdoor clothing, the corresponding men's clothing category and sports outdoor category are double eleven mile category.

According to previous media reports, the camel and the current spokesman Han Han's contract has not yet expired, that is, the camel next will have two spokesmen at the same time.

In the big seller of the electricity supplier, the brand of the celebrity endorser is not small, but there are only a handful of two stars at the same time. If the two are still known by the public, it is probably only camels.

Since 2013, the camel has been married to Han Han, and its sales volume has been growing at a high speed, which reflects the role of celebrity endorsement from one aspect.

After winning the title for eleven years in four consecutive years, the camel is obviously paying more attention to the upcoming fifth double eleven than before. When the Han Han contract is not yet expired, it will spend huge sums of money signing new endorsers, aiming to add a valuable chip for this year's competition.

When Han Han became famous, he posted a "rebellious" personality label. After maturity, he still maintained a free and unruly character, which was very similar to the camel outdoor temperament. So camels outdoors have achieved very good performance in recent years.

But the camel casual men's wear did not benefit from Han Han's grassroots temperament. Camel men's clothing only went to the top 8 men's clothing in 2013, but failed to achieve better results in eleven.

Tong Dawei's image and temperament are more inclined to Star Idol faction, for fashion and leisure as the core of men's clothing category will be more appropriate!

But celebrity endorsement is not omnipotent, although left holding "national father-in-law" Han Han, right holding "national husband" Tong Dawei, but whether the camel can truly achieve the "1+1>2" brand intention in sales volume, still needs good product planning and selection, tonal brand visual planning, and marketing efforts.

In a word, no celebrity endorsement can not be done.