Ferragamo Launches Smaller Stores In The Chinese Market

The Ferragamo luxury group announced that the new store to be opened in China will adopt a smaller area mode, and Michele Norsa, group chairman, said the decision was due to the growing tendency of Chinese consumers to shop online or to shop abroad.

In a luxury group, Ferragamo is at the airport.

The exposure rate was the most significant.

Ernesto Greco, group chief financial officer, stressed that the previous expectations would be achieved, that is, the sales growth in the 2015 fiscal year was close to 10%, with a profit of about 320 million euros.

The Asia Pacific region is the main market for this Italy shoe brand.

Local sales in the first quarter of 2015 recorded a 4% decline in fixed exchange rate, but the performance of self operated stores in the Chinese market was quite good.

China

More and more consumption in Europe and Japan, Ferragamo said the second quarter of Hongkong and Macao continued to deteriorate, which have traditionally been a major consumer industry in the luxury industry in Asia.

At a meeting with economic analysts, Michele Norsa said China's consumer market was in a downturn in recent weeks, but stressed that this situation would improve once the foreign exchange and securities markets were stable.

He said, "we will open the same shop in 2016, but we will continue to choose control.

If necessary, we plan to open smaller stores. "

Chief executive officer of Bomoda consumer market research company

"These data reflect the true situation of Chinese consumers," he said.

The next challenge for Ferragamo is to better predict consumption trends in different regions.