Brand Marketing 3 Steps, Marketing 4 Strategies

Professional outdoor

Pay attention to word of mouth marketing

One of them focuses on word of mouth.

Generally speaking, word of mouth communication occurs between friends, relatives, friends, colleagues, classmates, etc.

Before the spread of word of mouth, a special relationship and friendship has been established between them, which is more reliable than pure advertising, promotion, public relations, business recommendation.

In addition, a product or service can only be widely read by forming a higher degree of satisfaction, forming a good reputation.

Therefore, word of mouth information has a certain influence on the audience.

Three steps of brand marketing

First of all, we must precisely position its strategic objectives, clarify the effective separation from our competitors, and establish a clear market positioning.

Secondly, we should follow the law of resource integration, integrate resources in various ways and maximize the advantages.

The first is the integration of sales resources and the way it is used for the nationwide distribution, so as to achieve communication with distributors.

By actively preparing relevant product knowledge training and other activities, promote growth and development together.

Second: integration of technology resources and building a scientific management platform.

Technology is the core brain of an enterprise, which injects the vitality of an enterprise.

Build technology application platform. First, integrate internal and external resources, including recessive technology and dominant technology to achieve effective technology accumulation and operation; two, research on the application of new international technology, new materials and new technology in outdoor products, and the successful experience in application, so as to enhance the innovation ability of the company and ensure the dominant position in the industry.

Third: standardization of customer service.

We must do everything for customers before, during and after sales.

Marketing four strategy

1. product strategy

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The development of products according to the needs of the market is an important feature of the vitality of enterprises.

The fierce competition in the market forces the products to be constantly innovated. Another characteristic is the urgent pursuit of high quality.

High quality is first manifested in innovation, and creativity combined with outdoor tourism characteristics and product characteristics has strong advantages in brand information pmission and use function.

2. price strategy

Products should be priced at value rather than priced, focusing on customer value as the core and always pursuing the maximization of customer value.

We emphasize the use of creativity and new technology, new materials and new technology, and provide value-added sales to the best side of our products. Besides the customer satisfaction, the products are also impressed by the consumers.

At the same time, it is also an important factor in shaping the image of products (enterprises).

3. channel strategy

The outdoor products industry is fundamentally a resource competition industry, and the relative domestic resources are still at the stage of relative development.

So dealers and network sales are more common.

On the basis of existing channels, we should actively explore others.

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4. promotion strategy

The acceleration of product upgrading is an increasing trend in recent years. In addition, with the intensification of product homogeneity, more and more products need more effective promotion media.

For example, to participate in exhibitions, increase contacts with partners, engage in activities to promote face-to-face communication with consumers, publish newspapers, magazines, Internet media, and enhance corporate image.

As a matter of fact, enterprises need to improve their image and status in the eyes of the public at the same time.