"Internet + Home Textile" Road: The Future Survival Mode Of Textile Enterprises Should Be Cautious.

Over the past ten years, many industry pioneers have been "

"On the road, we are advancing vigorously, and the scenery is boundless.

The "big home textile", as the name suggests, is large and complete - complete in category, complete in matching and complete in ecological structure.

Today, the enterprises that truly adhere to and steadily develop the home textile model have been substantially reduced year by year.

Some of the many brands that have entered the home textile industry ten years ago have succeeded in taking the place of the two or three line brands in the industry. But in recent years, a large proportion of them have fallen into an awkward situation of three or even five or six years of performance. There are many objective factors such as management, mechanism, talent and market.

Nowadays, whether the single product, single series or single category are strong enough determines whether the enterprise can be consciously and automatically spread and assimilate quickly, and become the key to marketing value.

The large and complete product system fundamentally disperses the manpower, material resources and financial resources of the enterprise, which disperses the intellectual resources and innovative resources of the enterprise, and misses too many differentiated marketing opportunities. When the strength of the enterprise is not strong enough, it will cause the enterprises to continue to fail year after year.

"And even more can not produce" burst points "that can be widely disseminated by the public.

If...

The content of enterprises consciously and automatically propagated by the public is becoming more and more negative.

Positive information is negative to content, and deliberate marketing action is slow.

Businesses and brands are becoming more and more dull in the eyes of consumers and investors.

Employees and bosses themselves are becoming more and more numb.

Watching the customers increasingly disappointed.

Finally, nothing can be done.

At a loss.

On the contrary, many "small, beautiful" and "strong and strong" latecomers have become the focus of attention all the time.

Glitter.

In the future, there are two or three kinds of survival modes of home textile enterprises, which will evolve more business models and profit models on the interweaving and merging of online and offline businesses. "Big home textile" is still one of the mainstream modes, but the higher the threshold of the mainstream, the more temptation it is, and is the trap and proper management.

Comprehensive competitiveness will be greatly improved, and if it is not well managed, it will become a heavy burden of positioning.

Whether to turn to "small and beautiful" or "strong and strong" to optimize brand positioning, we must start with optimizing products, brand packaging and marketing upgrading. Of course, but please focus on products.

Today, it is an era that can be added or even multiplicative by means of resource integration and Internet propagation. However, this is a world that needs to know and is good at subtraction.

The way of Da Jia Textile: Cheng Xiao He and Xiao He, boss, please be careful!