Fashion Shop Promotional Activities Planning Skills

In today's times, there are many big shops and fierce business competition. Simple and obsolete sales techniques are not enough to attract more customers. Auction has become a new way of store promotion.

Auction activities should clearly write down the name of the auction and auction price.

Some of the items sold by auction are higher than the retail price, some lower than the retail price, which makes the consumers feel very dramatic.

The auction is fresh and interesting, but it should not be done every day, otherwise there will be nothing new.

Usually you can choose weekends, holidays and other times, when consumers have enough time to participate in auction activities, in order to achieve good results.

If at ordinary times, people need to work, even if they are interested in auctions, they will not have enough time to participate.

Generally speaking, for some seasonal commodities, there is often a casual season for clothing sales.

Because the mass consumer psychology is "money does not buy half a year's leisure", that is, on time demand, what is lacking in what to buy.

The same is true for businesses, which basically supply goods on time.

Therefore, commodities tend to be very popular during the peak season of consumption and often remain unsalable in the low consumption season.

But now some businesses are in the opposite direction. When they are hot in summer, the goods on the market are unsalable.

Heating appliances, fur boots, down garments and so on are well sold in some cities.

Businesses are buying large quantities of hot and popular products, advertising and expanding sales, because the business principle of businesses is to earn profits.

But the famous Lai Lai store in Italy is against its own way, but it adopts the single sale method.

This shop sells goods only once, and no longer purchases them, even if they are very promotions.

On the face of it, the store lost a lot of profit that was readily available, but in fact, the store accelerated the turnover of goods because of all the commodities being very sought after, and realized greater profits.

This is because the store has caught it.

The psychology of "rare goods is expensive" creates a strong impression on customers. Customers think that the goods sold in this shop are all up to date.

Turn over

This requires businesses to choose some commodities in a group by installments, and make large posters either inside or outside the store, or to distribute small leaflets to customers.

These special items are limited to three or four periods in order to attract customers and attract customers.

As a result, customers come to stores to buy special items, and they also buy other non special items by the way.

Of course, specials have little or no profit, but they can be compensated by promoting other products.

That is to say, businesses sell low-priced goods every day to attract customers.

It is very different from the main way to expand sales by means of sales promotion, because it is a relatively low price strategy because it is a low price commodity everyday.

Through this stable low price, consumers can increase trust in stores, save labor costs and advertising costs, so that stores are in a favorable position in competition.

It is worth noting that the price of low-priced goods is at least below the normal price of 10%~20%.

Otherwise, customers will not achieve the purpose of promotion if they are not attractive.