Tianlun Tian 2016 New Product Order: Brand Terminal Culture + Product Culture

A few days ago, Tian Lun Tian held the theme of "not enjoying the journey" 2016.

And vigorously support Tianlun brand terminal culture promotion and product culture promotion, enhance brand affinity and product competitiveness, and build a new brand communication mode.

Xu Tengda, general manager of Tianlun Tian, said that the future will be fine.

While promoting brand extension, we will focus on brand terminal culture promotion and product culture promotion to enhance brand affinity and product competitiveness.

The order will be based on the theme of "not enjoying the journey". Tianlun aims at calling on the outdoor sports fans to stick to their dreams, to proceed bravely and to enjoy their unfulfilled life journey. This is not only a continuation of the dream of the polar region, but also a spirit of the polar spirit of "challenge life and uphold dreams".

Ordering will be based on finishing the overall product structure, according to different products and functional characteristics of the "river suit", "wild running suit", "hiking suit" three suits.

And according to different

The design of occasions and functions focuses on different designs.

Communication mode, scene, product and technology combine each other to enhance the vividness of the terminal and make the brand communication more direct and effective.

"We will upgrade the product culture system in 2016," said fan Peng, deputy general manager of Tien Lun Tian, so that products will be more vivid and more digitalized on the terminals.

On this basis, we will listen to the new product evaluation activities on the basis of the original product culture, listen to the professional outdoor appraisers' suggestions for new product development, fully launch the product APP rich product culture, and unlock the micro magazines together with different outdoor environments, which not only popularize outdoor knowledge, but also integrate product technology and create new demands.

Product APP construction is the protagonist of Tianlun Tian product culture promotion in the future. It will become the main highlight of Tianlun Tian's product culture promotion. At the end of the day, consumers can fully understand the design concept and functional characteristics of the products purchased by the end consumers as long as they sweep the product tag APP two microcode. At the same time, consumers can interact with APP, and feedback the real product experience to the product designers for the first time. The launch of product app will enrich the product culture and improve the competitiveness of products in the market.