"Tmall Huan Xin" Broke The Innovation Of "Internet +" Clothing In 16 Minutes

"Tmall Huan Xin"

The new activity started in August 24th, and consumers swept the world's new products. The sale of new products on the line was 16 minutes. The sales of international brands such as UNIQLO, GAP, NewBalance, Levi's and Decathlon were amazing.

The "Tmall Huan Xin" autumn and winter new, Tmall joint includes Burberry, BossOrange, Ports, CalvinKlein, Lacoste, including more than 1000 quality.

In the "Tmall Huan Xin" 2015 autumn and winter, more than a million new products were launched in the new period, and 1000 million copies of the new gift bags were delivered.

As of 2:00 p.m., sales of Tmall new products increased by 106% over the same period last autumn and winter.

With the implementation of globalization strategy, Tmall has introduced more and more international brands.

The purchasing power of platform consumers is also gradually increasing.

It shows that the new high-end and high-end brands are becoming more and more popular.

On the first day of "Tmall Huan Xin", the famous Chao brand Newbalance and VANS sales exceeded 10 times that of normal times. The sales of Han Du Yi house was 12 times that of weekdays, and Skech's sales exceeded 13 times that of normal times. The sales of luggage and brand JANSPORT of VF group, one of the largest listed clothing companies in the world, was 15 times flat.

New Balance/NB 373 series retro running shoes for men and women all rank among TOP10

The sales of these two shoes are nearly 1 million per day.

Ali big data show that 85 after 90 tide people love to rush.

This "Tmall Huan Xin", the consumer who keeps up with the trend and loves to buy new clothes is nearly twice as new as last autumn and winter. But after 85, the "Tmall Huan Xin" purchase is the main force, accounting for more than half.

In addition, big data also draw tidal maps, which show that Shanghai people love to buy new clothes.

On the first day of "Tmall Huan Xin", Shanghai people swept the new product with a purchase amount exceeding twenty million.

The volume of new products Top10 Shanghai ranked first in the city, followed by Beijing, Hangzhou, Shenzhen, Guangzhou, Chengdu, Chongqing, Suzhou, Wuhan and Nanjing.

Liu Xiuyun, general manager of Tmall apparel, said that with the "Internet +" dress industry innovation, the brand joined hands with Tmall to build the whole channel, and accelerated the integration of online and offline. Tmall became the brand new product platform, and the number of consumers who loved to buy new products also increased.

Every spring and autumn clothing changes, the world's top quality brands in the netizens known as "super department store" Tmall launched new products, like a fashion feast.