Brand Charisma Of Sports Leisure Brands

The brand sports and leisure wear franchised store is favored by many sports and leisure wear franchisees with its mature operation mode and popular popularity. How do you open the brand sports and leisure wear franchisee? What are the methods and skills?

Pursue the charm of commodities: people believe that nowadays consumers like "vulgar, big and satisfied" products. The same commodity should have more functions and better effects than price and nature.

Maintain the charm of the store: before opening the brand sports and leisure wear franchisee, the entrepreneur will make a plan for the store and try to present the most attractive feature. After you join the sports casual wear shop, you can't take this lightly. You need to always ensure that the sports and leisure wear stores are innovative and special, so that your brand store will always catch the customers' attention.

increase Service Charm The charm of stores and products is the charm of service. That is to say, employees want to make guests feel that everyone in the shop is friendly, so it's a pleasure to visit them.

Regular promotions: promotions are often the most direct and effective improvement. achievement In particular, in the case of seemingly cold business and declining consumption, sales promotion is more important and can increase freshness. It is suggested that the sales promotion should be determined according to the performance of the store owners before they can be effective. For example, there are different ways of promoting sales in the form of planned purchase and impulse buying.

How to retain staff Heart: employees' good and bad, stability has a great impact on a shop, especially in the early stage of entrepreneurship, and in the latter part of the business, employees may be dug up. Therefore, how to grasp the hearts of employees is a compulsory course for small bosses.

Some employees are not very concerned about how much money they are getting, but about whether they grow or not. If the boss is busy making money and neglecting employees, the mental strength of employees will be greatly reduced. If you want to retain the staff's heart, of course, you have to motivate the staff. If the boss speaks in a word, "today's hard work, you should take good care of your body and don't work too hard", so that your employees can work harder.

Related links:

A person's speech, action, attitude and even clothing form the external form of demeanour, and its inner deep structure is its spiritual temperament. The etiquette of shop assistants must be perfect and always maintained. This requires the shop assistants to keep improving their consciousness, maintain their good standing posture, and effectively build their bodies.

Shopping guides should always pay attention to their manners when they are busy. We should not get together to chat, laugh and play; we can not judge the customers in the face; we should not have any ear movements, such as digging ears, picking teeth, undoing clothes and sweating, etc.; we should not violate the selling discipline, smoke at random, eat snacks, read magazines and so on.

Standing is the most basic requirement for many shopping malls to guide shoppers, and is also a manifestation of respect for customers. No one has ever seen a salesperson sitting on the market. Standing for a long time and frequent fatigue, waist ache, leg pain and other phenomena make shopping guide members unable to maintain good posture for a long time and treat every customer with a full spirit. Therefore, guide buyers should master all kinds of correct posture to reduce fatigue, so as to avoid the extreme fatigue caused by incorrect posture for several hours.

The basic stance is actually the correct posture taken when people stand upright. Its standard practice is: head up, face forward, eyes straight, mandible slightly adduction, but not too much adduction, otherwise there will be a sense of depression, and do not go too high, otherwise it will give people arrogant, self righteous impression; abdomen and buttocks, neck straight, shoulders relaxed, breathing naturally, waist upright.

The arms are naturally pendulous, on both sides of the body, the front of the tiger's mouth is forward, fingers slightly bent, fingers pointing downward, legs stand upright and close together, knees and feet are close to the heel. The two feet are separated by the word "V" and the width between them is about one fist. It is noted that the weight of the body should be evenly distributed on two legs.

On the positive side, if there is no problem, then confirm the posture behind the wall. The correct stance is the heel standing on the wall, the front part of the buttocks and the shoulder blades against the wall, which is the gap in the waist, so that a clenched fist can be placed.

When a male colleague stands, he should pay attention to showing the male's vigorous, handsome, martial and strong demeanour, and strive to give a strong sense of "vigor". Specifically, when standing, male colleagues can hold hands, fold them in front of the abdomen, or hold hands behind them. The feet can be forked, and the distance between the feet after the two feet is separated is the same as that of the shoulders.

When a female colleague is standing, she should pay attention to showing feminine lightness, charm, demure, elegant charm, and strive to give people a sense of "quiet" beauty. Specifically, when standing, we can hold hands or place them in front of the abdomen. The feet can be slightly diverged on the basis of a single leg as the center of gravity.

Walking posture, that is to say, capital or fund, is the specific posture to guide buyers when walking.

The basic points of walking posture are: body coordination, graceful posture, steady steps, moderate pace, uniform speed and straight line.

Generally speaking, when a male colleague is walking, he usually has a faster pace, a larger stride, and a vigorous and vigorous pace, which fully demonstrates the masculine beauty of a man. When a female colleague walks, she often has a slower pace, a smaller pace, and a lighter pace, which shows the feminine beauty of femininity.