In October, Came To Ningbo Costume Festival To See The Secret Weapon Of Apple Clothing Pformation.

In recent years, domestic

Slowdown is slowing down, and businesses are facing downward pressure.

In Ningbo, some active thinking enterprises are exploring new path of pformation combined with the current market environment and the government's macro planning for the industry.

In October this year, apple clothing will be unveiled during the nineteenth Ningbo clothing festival.

TAweekly: many people have misunderstood apple. They think you have something to do with apple that makes mobile phones. Take this opportunity to clarify it.

This phenomenon does exist, but we have nothing to do with Jobs's apple.

Our full identity is apple (China) Co., Ltd., founded in October 2004, the brand operation headquarters is located in Apple building in Guangzhou, with Guangzhou as the center to develop the sales network across the country.

Fang Weijun:

The apple (China) headquarters base in Hangzhou Bay New Area of Ningbo, which we are now in, is invested by US $30 million in 2004.

At present, the headquarters base occupies 150 thousand square meters, the office building and the workshop area are 128 thousand square meters, and is committed to the headquarters brand communication, product development, customer service, experimental factory and other related work.

TAweekly: what is the function of the Hangzhou bay new area headquarters in the company?

Fang Weijun: at present, according to the adjustment of market demand, the development environment of Hangzhou Bay New Area and the development strategy of enterprises, the company is gradually making creative cultural and commercial tourism.

。

Because our location is relatively good, and today's young people do not share the same understanding of large-scale industrial production, we also responded to the government's call to develop business tourism projects in the Hangzhou bay new area.

This project is very popular in Hangzhou Bay area. The follow-up of the project is also a trend.

TAweekly: in recent years, garment enterprises are facing the pressure of declining performance. Is apple feeling the pressure? What measures have apple taken in pition? What do you think is the core content of enterprise pformation?

Fang Weijun: in the past two years, the situation of the entire domestic garment industry is not satisfactory. Our commercial stores in the country do have certain performance fluctuations.

Therefore, our entire sales mode is also undergoing a gradual pformation.

From the perspective of the whole company, Apple's apparel enterprises have a good reputation in the country. Apple takes brand management as the starting point, advocates the business philosophy of headquarters, and puts a lot of effort into creating corporate culture and brand culture, because an enterprise will be very tired if it does not have a good brand and corporate culture.

In the past two years, Shi Yinhuan, chairman of the board of directors, has constantly inspired us all over the apple in the spirit of the two pioneering spirit, and advocated the idea of "entrepreneurship as a society and dedication to everyone" within the company.

Development.

Last year, we won seventy-sixth of the top one hundred brands in China.

TAweekly: in order to improve the performance of terminal stores, I heard that your company is making a secret project. Can you make it public?

Fang Weijun: as we just said, we are trying a lot of different pformation methods.

Intelligent and scientific technology is one aspect that needs to be improved in the clothing industry. Under such circumstances, our company is also developing intelligent high-tech products, mainly aiming at the intelligent "shopping guide robot" of terminal stores.

At present, the project is in the initial stage of R & D and testing.

The prototype of the robot shopping guide has come out, and the new shell theme has been assembled, but the internal system is still debugging.

TAweekly: what can the robot do in the store?

Fang Weijun: our research and development robot has three main functions, one is the basic function, the other is movement, language and location. The two is the auxiliary shopping guide. According to the customer's walking route, it will introduce the characteristics of the clothing that customers see. In the process, the robot will display the preset information to the customers, such as the dynamic display of the model. The third function is to automatically collect the information of the customer. When the customer enters the shop, the shopping guide robot can record the appearance information of the customer's height and face immediately, and provide the customers with suitable size products in the shopping guide process.

TAweekly: how do robots and customers establish connections?

Fang Weijun: in the aspect of customer cognition, we hope to connect the data of customers' mobile phones and purchase robots with related technologies, so that we can more accurately perceive where the customers stay in more areas and perceive the interests of customers.

The pmission of these data is more about displaying the information of clothes and photos of models to customers.

Because of the data collection, customers can receive the same type of clothing information trends when they enter the store next time.

Of course, after we get out of the store, we can receive the information from our robot as long as our customers are willing to keep the mobile phone unblocked.

In this way, with the help of the robot, our shopping guide will be able to achieve accurate sales.

TAweekly: what is the use of the company after getting the customer's data?

Fang Weijun: after collecting customer data, another function is precision design. We can understand the preferences of customers through mobile terminals, and design targeted products according to popular categories. For example, which clothes are tried on many times, but they are not bought, and collecting data can help understand the reasons, so that we can design products that are more in line with customer needs.

TAweekly: will the management cost of the shopping guide robot be very high?

Fang Weijun: actually, in addition to the robot that we have as a shopping guide at the terminal, we will also design a robot for cluster management. Now many robots in the store need to be well managed. The data collected just now will actually be in the background, so that the responsible person will know the daily sales data, and the new data need to be updated only in the background operation, so that each robot does not need to operate separately.

These steps are actually achieved through the remote control robot.

Of course, this is the follow-up stage of the project, and it takes time to complete it. At present, we are working with the expert team of the University.

Can we see the complete robot during the Ningbo clothing festival held in TAweekly:10?

Fang Weijun: in October, we will show the robot. At present, our plan is to basically realize the whole function in three months, and finally test and improve it in two months.

In fact, we launched this robot project, on the one hand, to increase the "bright spot" of stores, on the other hand, it can also reduce the number of shopping guides and reduce the cost of manpower.

Later, I am ready to produce in large quantities and plan to sell in garment enterprises.