LAN Zi Is Hit By Electricity Supplier, Net Profit Cuts Half Into Mother Infant Beauty Shop Format.
Industry environment and the impact of electricity supplier has made the domestic high-end.
Clothing brand
Feel the pressure.
Yesterday, the first half year report showed that the total business revenue was 569 million yuan, down 7.79% compared to the same period last year, operating profit was 49 million 26 thousand and 100 yuan, down 52.69% compared to the same period last year. Net profit attributable to shareholders of listed companies was 43 million 266 thousand and 500 yuan, down 55.48% compared to the same period last year.
The company plans to enter the maternal and child beauty industry to achieve performance growth.
The company has said that the concept of "Internet +" has brought huge changes to the industry, and consumer online consumption habits have changed the traditional shopping malls and shopping centers to shop consumption patterns.
Cross-border electricity supplier
The vigorous development of domestic high-end brands has faced the challenges of international luxury goods. As the main high-end women's wear, the posture is facing unprecedented pressure.
High-end consumption continues to slump, leading to continuous integration of the channel.
According to the financial report, there were 126 to 480 outlets in the first half of the year.
In the first half of the year, the brand sold 76 stores, the revenue dropped by 11.7%, and the store of Marie and closed 12 and 6 respectively, and the number of brand stores decreased by 11.
The financial report also showed that the company began to expand the business of "universal fashion" to mother and baby, cosmetics, cosmetic, stylistic education, and so on.
development strategy
。
The sale of high-end women's clothing in the latter stage of shopping mall will continue to show a downward trend.
The company expects net profit in 1-9 months to decline by 30%-60%.
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