"Internet + Home Textile Industry" To Achieve Industrial Cluster Development And Industrial Pformation

With China "

The in-depth implementation of the strategy and the promotion and pformation of traditional industries through the Internet have become the choice of more and more enterprises.

From 23, held in Haining, Zhejiang, 2015 Haining China home textiles (Autumn) exposition was informed that China

The industry is making use of the Internet platform to build "Online + offline" home textile service system and trading platform.

Data show that the global 70% decorations

From China, the annual trade volume of the decorative fabric industry reached 500 billion yuan in 2014.

At the same time, China's home furnishing home industry has a low penetration rate of online shopping, and the proportion of online shopping is far lower than that of foreign countries, which does not match with the trillions of markets.

Traditional industries are facing many problems, such as various trade links, untimely docking between supply and demand, increasing cost and so on.

Therefore, the pformation of electricity providers has become an inevitable trend of traditional home textile industry.

"Home textile industry, like other traditional industries, has been a gap between online and offline," said Cao Yaoqiang, President of Haining Home Textile Association.

In the market, online distributors are hard to break through the limitations and can not make consumers gain more experience. However, offline consumers are limited by geographical factors, and there are problems of information blinded and lack of choice.

"The advent of the Internet plus era means more possibilities for China's home textile market," said Yang Zhaohua, President of the China Household Textile Industry Association. "Internet +" cross-border thinking will greatly promote the expansion and optimization of the industrial chain and service chain, and raise the technological content and added value of the whole industry.

According to Hu Yanzi, vice mayor of Haining, Zhejiang, as a famous home textile and textile town in China, Zhejiang Haining has become the largest production base of curtain fabric and sofa fabric in the world. Exploring the pformation and upgrading of "Internet +" will provide a useful reference for China's home textile industry to break through existing bottlenecks.

China's first brand curtains during the Expo

Mode platform "curtain to home" started, Hu Zhongyue, founder of the platform said that Internet + home textiles allows consumers to line offline service network experience as the basis, to achieve the real curtain industry O2O service mode.

At present, the platform has completed the signing and implementation of the two major electricity suppliers with Taobao and Jingdong mall, and the end to end service points have exceeded 2000.

Experts said that through the "Internet + traditional industries", China's home textile industry will further open up the barriers between the upstream and downstream industry chains, between manufacturers and consumers, and achieve industrial clusters and development, forming a close combination of home textile industry with the trend and market demand.