Clothing Store Building Morale Team Depends On Management

The year-on-year growth rate of sales is that compared with the past, the growth rate is slower than that of the past.

The overall average growth is 300%. Why is your area only 30%? In view of this market, we must analyze the causes and prescribe the right medicine.

First, we should clarify responsibilities for people afterwards, and everyone is responsible for everything.

People's management is the most difficult, especially for salesmen who have certain experience.

The purpose of sales team management is to do things well, Achieve Inc's goal, that is to say, to manage things well, so that the sales staff Achieve Inc's expectations will achieve the purpose of sales team management.

So all goals, including sales goals, must be broken down to responsible people, and everyone is responsible for their goals.

Through the management of things to achieve the purpose of managing people.

For the market with special needs rectification, target assessment can be set up separately.

Based on the management of stores, all management and assessment are at the end of the day.

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To solve the problem of terminal stores, sales have formed a virtuous circle.

The decomposition of sales promotion of terminal stores includes: single product distribution bar code execution, retail price management, display execution, shopping guide management, shortage, gift management, special display, sales promotion execution, etc. each management is refined, set up "mysterious person" inspection, feedback to headquarters, sent to local rectification, inspection, feedback, rectification, and so on.

The company's audit department can set up a terminal shop audit team. "Mysterious person" can hire local college students, the cost is basically 10 yuan / shop, check the identity of the customer, and check all items.

The installation of this mysterious person can effectively avoid the fraud of local managers, strengthen the management and control of terminal stores, and also play a supervisory role for dealers.

Result oriented, quantitative management.

The sales target is decomposed to stores as a basic unit monthly, and sales personnel at all levels are responsible for their goals.

Shopping guide is responsible for the promotion of the store, the business representatives are responsible for their own management area, the city manager is responsible for the whole city, the provincial manager is responsible for the whole province, the large area is responsible for the sales volume of the whole area, and the sales director is responsible for the whole country.

The premise is to formulate and decompose the sales target scientifically, and it is enforceable.

We can tap the potential of the sales force by setting up a higher target, rank the target completion rate, punish the downstream, encourage the middle reaches, and reward the upstream.

Just like the student exam, the examination questions are very difficult, for each student is the same, but also can be ranked according to the scores.

The other is to set up a lower target, most of them over fulfilled, which can boost morale and complete the ranking of completion rate.

Anyway, regardless of the difficulty of the examination questions, the winners are the top ones.

Be sure to take the exam or you will not know the good or bad.

Be-all

All participate in digital target assessment.

The management of sales team is result oriented and responsible for its sales goals.

The equitable assessment of the year-on-year growth rate reflects the performance of the sales team simply.

The taboo of personnel management is unfair. If the unfair sales target is set, the sales team will be unstable. For example, the base of the 2 shopping guide stores is different, and the goal setting is the same, which leads to the departure of the poor shop guide.

The year-on-year growth rate of sales is that compared with the past, the growth rate is slower than that of the past.

The overall average growth is 300%. Why is your area only 30%? In view of this market, we must analyze the causes and prescribe the right medicine.