What Are The Advantages Of Discount Sales In Clothing Stores?

Consumers often think that the quality of products that are often discounted will be lower than the competitive brands with high price. They will think that the original price is unreasonable. They will think that the manufacturers will reduce the grade and quality of the products, which will reduce the brand's status in the minds of consumers, reduce the brand's own value and status, and create an invisible obstacle to the price increase of the products.

If consumers or customers are accustomed to the price after the product is discounted, the brand's status in the consumer's mind is the grade and image after the discount.

Discount sales promotion can be carried out within the margins of profit control. If the unrestrained discount caused by the competition between manufacturers will cause the sales of enterprises to fall deeper and deeper, the loss of the discount will be difficult to clean up.

Because

It may attract some consumers who are particularly concerned about price, and such consumers are often used to those products that are priced at a discount.

Once the product discount sale is over, they may immediately switch to a relatively low price product brand.

But those for brand height

Consumers often feel that the grades of products and brands are decreasing because of the discount of products, which affects their identity and image rather than the product of this brand.

In order to resist the sales growth of competitive brand products, in order to resist the listing of new competitors or the introduction of new policies, we should promptly adopt a discount method to stimulate consumers to buy this product, reduce their interest in competing products, and seize market share and attack competitors by promoting mass purchase or pre purchase.

Manufacturers can design different discount rates within the permitted promotional budget range according to different regions and time.

This promotion method has less workload, and the cost and risk are easy to control.

Price is often one of the major determinants of consumer choice, especially for products with high brand awareness.

Therefore, discount is the biggest and most effective way of promoting sales to consumers.

Because of the obvious promotional effect of discount, manufacturers often use it as an emergency means to deal with sudden market conditions, fight against competitors' promotional activities, deal with products that are due or over season, reduce inventory, speed up the return of funds, cooperate with merchants, and sometimes are also an emergency means for sales personnel to fulfill their sales targets.

Although discount sales can increase product sales and increase market share in the short term, it can not solve the fundamental problem of manufacturers' sales, but will also mislead manufacturers' correct understanding of the market.

Adjustment.

This way will make sales managers indulge in the illusion of sales at the moment, do not think about the way to solve the problem, and even rely on this kind of promotion.

Conclusion: frequent use of price cuts will reduce the reputation of products in the minds of consumers.

The discount sale of clothing stores must be related to the overall marketing development of enterprises such as advertising, staff promotion and public propaganda. We must discard the discount and discount of "one-man show" in discount sales promotion.

If the discount promotion lacks the organic combination with other elements, it can exert the power of sales together, even if the enterprise sees sales and profits in a short time, however, its effect in helping enterprises to achieve strategic development is weak or even unreliable.