There Will Be A Nike Shop Selling Only Jordan Shoes In Chicago.

In Chicago in 1985, the first pair of AirJordan shoes appeared on Nike's shelves at a price of 65 US dollars.

Thirty years later, Jordan, a sub brand of Nike, will return to Windy City at the end of the year, and set up a retail shop which only sells Jordan shoes.

"I have talked to these people (Nike) many times, and we need to be a Jordan brand store, and we have to be in Chicago."

Michael Jordan said in an interview.

In 90s, Jordan led the Chicago bulls six times to win the NBA championship. In 2009, he won the NBA Hall of fame. He also met his first wife in Fengcheng.

In the past year, Nike has opened a total of 23 stores in the suburbs of New York, gambling city and Chicago, but the latest one is the only one selling Jordan products.

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Jordan, chairman of the brand of LarryMiller, said that despite the opening of Jordan

The shop's call has always been there, but now is the best time. "We think Jordan will resonate with the city of Chicago."

Shops will provide more comprehensive Jordan products, and take the story of Michael Jordan as a selling point, hoping to become a part of urban culture.

The space also allows free use of Jordan sponsored athletes.

This makes it easy to relate to the amazing endorsement fee that has been broken out in Jordan's recent case. The basketball star who has retired for more than a decade has earned 480 million dollars from Nike in 2000 to 2012.

Although Nike has not yet disclosed the exact number of Jordan brand's income for the company, the rough estimate will not be less than $2 billion 500 million a year, close to the 8% profit of the company.

In the initial endorsement contract between Jordan and Nike, there was a clause that stated that if Jordan did not accomplish the following four things - winning the best rookie of the year, becoming a all - star player, averaging 20 points per game, and selling 4 million dollars in shoes, if no one was reached, then

It can unilaterally terminate its contract.

All of Jordan did that. In his third years, AirJordan shoes had reached US $70 million sales.

Thirty years later, marketers found that they could not find second spokesmen like Michael Jordan.

Jordan himself said, "everyone wants to replicate the success of that year, but you can't do it, even if I can't do it myself.