China'S Garment Industry Cluster Enters The Stage Of Innovation And Accumulation

Recently, the 2015 national garment industrial cluster working conference was held in Xingcheng, Liaoning province.

The development status and pformation direction of local garment industry cluster are discussed.

At the meeting, Sun Ruizhe, vice president of China Textile Industry Federation, vice president of China Garment Association, Feng dehu, Wang Zhuo, Yang Jinchun, Secretary General of China Fashion Association and more than 100 representatives of nearly 50 industrial clusters in China.

Differentiation accelerates cluster pformation

Shortly before this meeting, the China Apparel Association released an analysis report on the economic operation of China's apparel industry in the first half of 2015.

"From the overall situation of the current development of the industry, although the development of the industry is slow, stable and stable, but from the first half of the year, the industry data analysis shows that the foreign trade situation is more severe, and the polarization trend of the garment industry is further intensified."

Feng Dehu talked about the overall operation of the industry in the first half of the year.

The new situation and new changes in the development of the industry pose a severe challenge to the development of small and micro enterprises based industrial clusters.

Meanwhile, according to the data released by China clothing association, as of the end of June 2015, the China clothing association has identified 56 garment industry cluster pilot areas, and the main income of industrial clusters accounts for 65% of the total industry.

Therefore, the success of cluster pformation is not only related to the future development of cluster industry, but also the orderly pformation of the entire garment industry pformation.

Feng Dehu believes that to promote pformation of industrial clusters, we must first pform products from brands to brands.

"Brand building is divided into two levels, one is to create regional brand influence, the other is to launch corporate brand, so as to drive other small and micro enterprises to develop."

Feng Dehu said that in terms of brand building, Xingcheng swimsuit, weaving children's wear and Changshu men's wear provided strong reference for the cluster's brand building.

At the same time, it is equally important to adjust the industrial structure and expand the market channel.

The deterioration of the foreign trade situation has made a great impact on the cluster enterprises which have been mainly engaged in export orders.

Feng Dehu believes that the cluster should adjust the order structure, increase the expansion of the domestic market, and resist market risks.

It is reported that the CHIC2015 autumn exhibition will focus on local OEM enterprises to help them find domestic orders and optimize the order structure of OEM enterprises.

Combining ideas with Internet

Transformation of traditional industries through the Internet is also an important direction for clusters to promote pformation in recent years.

In this regard, Huludao swimsuit is very representative.

Take Huludao bathing suit as an example. At present, there are more than 8000 online shops on the line. Last year, the sales of cluster online exceeded 4 billion yuan, and a number of famous brands such as peach and swimsuit emerged.

Meanwhile, the Huludao swimsuit industry is also vigorously promoting the construction of cross-border electricity suppliers and cross-border warehousing and logistics centers, providing a good reference for other clusters to develop e-commerce.

While vigorously promoting the construction of electricity providers in the cluster, Feng Dehu said that clusters must stick to their main businesses and guard against Industrial Hollowing.

After all, the channel is only a means, and the industry is the fundamental.

At the same time, Feng Dehu believes that the cluster should expand the combination of industry and the Internet. "Now the combination of industry and the Internet is mainly in the terminal channel, and it is also important to promote industrial pformation and strengthen the integration of the industrial chain front end and the middle end with the Internet."

Feng Dehu said.

Sun Ruizhe agrees with this.

He said that this is also China's 2025 plan and requirement, vigorously promoting the development of intelligent manufacturing, realizing intelligent production and integrating Internet technology into production, operation, management, and channels.

In this regard, industrial clusters can build demonstration factories and guide industrial pformation.

During the meeting, the 2015 China (Huludao Xingcheng) Industrial Economic Forum was held in the same period, and discussed the topic of "production + Finance + Internet" in an attempt to provide reference and reference for clusters.

Cluster development enters the stage of innovation and accumulation

Sun Ruizhe pointed out that the market environment has changed greatly since the "12th Five-Year plan" was introduced.

With the coming of the rational consumption era, consumers' demand for personalized, fashionable and cost-effective products has been increasing. The rapid development of online channels is also changing the original channel system and industrial development of the apparel industry. Whether the collaborative innovation of the supply chain can be realized has become the key to the new round of competition in the apparel industry.

In this regard, cluster development has gradually entered the stage of innovation and accumulation.

In the critical period of the development of the industry, Sun Ruizhe said that exploring the pformation path of the cluster is of great significance for promoting the overall development of the industry.

To achieve the smooth pformation of industrial clusters, Sun Ruizhe believes that the first thing is to ensure the current industrial planning and policies, and establish a perfect public service platform.

"In addition to improving related supporting facilities, the most important thing is to improve and enrich the financing channels of enterprises, local financing innovation, and solve the financing difficulties of SMEs."

Secondly, the cluster should find a multi angle and multi angle talent grafting mode, and retain middle and high-end talents to achieve the innovation and pformation of clusters.

At the same time, doing statistical work well and building big data platform is also an important means for the cluster to create self competitiveness from the macro and micro level.

"People-oriented, protecting the environment and promoting fair competition are important contents of building industrial social responsibility, and also an important direction of cluster pformation."

Sun Ruizhe said that the concern for social responsibility made local industrial clusters set up a good international image.

Finally, the cluster must change its growth mode, further realize the value chain innovation by using intelligent manufacturing and cross-border cooperation, and create a new vision of industrial development through the application and integration of culture, creativity, design and high technology.