Cross Border Electricity Supplier Counterfeit Goods Flooded, Counterfeit Trademarks Wash White Rights Protection Difficult

In the brand history of Chinese sports products, "

"And" Adi Wang "has a very special position. The former makes the consumers mistaken for foreign brands by rush to the Chinese name, while the latter simply borrows the reputation of ADI, and finally the two have made the sale goal of confusing the consumers.

With the vigorous rise of cross-border electricity providers, more foreign brands began to have similar experiences in China.

The 3CE mentioned above is one of the typical cases. In the introduction of the brand domestic company, which is registered in the "Panlong City Economic Development Zone in Huangpi, Wuhan, Hubei", it is clear that the products it produced are from the Korean genuine 3CE.

The 3CE flagship store page on its Alibaba shows that its best selling "genuine 3CONCEPT EYES star" of your 1000 lipstick lipstick lipstick lip gloss 2606 is the same color, and has accumulated more than 500 thousand sales.

According to its customer service, a number of small cosmetics companies purchased their products and sold them through several companies providing third party e-commerce platforms, but the customer service did not disclose the names of these small cosmetics companies.

But in fact,

All products are modeled on Korean 3CE packaging, according to industry identification, and 3CE genuine packaging almost can not see the difference.

Tencent technology has contacted the head of China's 3CE agency. According to its introduction, it has never authorized the store.

According to 3CE's introduction, 3CE is the cosmetics brand of Korea Companies Stylenanda's girlfriends. It was officially launched in 01 2009, and the brand name is "3 CONCEPT EYES".

According to the relevant legal personage, if there is no authorization to use the trademark to produce, it will constitute infringement, but this brand edge ball is not well defined in the legal aspect.

The person in charge told Tencent technology that there is no good solution to China's current flooding of Korean cosmetics.

"Innocent" e-commerce platform?

The "Betta" bottle, which is complained by consumers on micro-blog, is almost the same as the industrial chain behind 3CE.

The official response of honey bud official was that it had "Betta beta" authorization (not stamped), but then there were many official Betta reply messages, which did not authorize honeybud to sell its related products, and issued a circular in July 21st.

Two, not responsible for authenticating the truth or false.

Three, it is recommended to buy in regular stores.

Subsequently, Miya official said that it received the authorization of "Beijing Seth International Trade Co., Ltd.". According to Seth company, "Betta" and "TM" were produced by the company. All of them had applied for the TM trademark and made it for the same production. According to Seth, there were domestic Betta trademarks and appearance patents. The imported bottles of Jingdong were sold on the platform of Jingdong, Yansha, Miya, Yue you, Mie and so on. There are various kinds of documents to ensure the authenticity.

So on the honey buds, it is not the product of its ZOOM.T online promotion, but its products imported from the Seth.

Honey bud also said that there had been an authorization for Japanese Betta (ZOOM.T Corporation), but a simple question is why the products produced by different companies are exactly the same as the models. Why are the pages displayed basically the same as the Japanese Betta official website?

Regarding the Betta feeding bottle incident, the industry and Commerce Department responded that the industry and Commerce Department had verified the information provided by the industry and Commerce Department (including not only the certificate of origin, customs declaration, commodity inspection certificate, pportation certificate, etc.), and it was found to be in conformity with the procedures.

However, if the above certification is in conformity with the procedures, can it be proved that the Betta sold by Japanese bud is indeed produced by Japanese companies?

Can e-commerce platform clear its responsibilities?

How to legalize fake goods

It has been rumoured in the industry that domestic counterfeit manufacturers are tagging their goods with "overseas manufacturing" through logistics certificates from abroad, and even news that there are cruise ships in Guangdong every day to carry out related operations in the United States, Japan and South Korea.

However, according to a number of cross border trade professionals, this model is not very good operation. There are two main reasons: first, the crackdown on counterfeit goods abroad is more stringent than that in China. Secondly, the sampling of goods in the bonded area is very frequent.

Honey bud baby CEO Liu Nan also told Tencent science and technology: "the mode of sending fake foreign goods back to foreign countries is mainly concentrated in the field of luxury goods, and this mode is basically not going through the bonded area."

However, we can see from the 3CE and Betta events that more fake manufacturers are becoming smarter now. They sell their products after they are registered or authorized.

According to insiders, this model is very popular in the circle, many small.

All will rush ahead to seize the authorization of foreign brand names or related names in foreign brands. This mode, even for foreign brands, is hard to deal with by Fang Weiquan.

With the reply from the business sector, we can see that rush registration trademark (similar brand) and back to China through cross-border electricity providers will not be considered illegal.

China's counterfeiting problem has attracted worldwide attention. A report released by the US government in February 12th said that China is one of the main markets to provide counterfeit products and is listed as the top priority in the physical market.

Data show that between 2006 and 2010, 75% of counterfeit goods seized worldwide were produced in China.

According to industry insiders, most of the fake goods produced in China are sold to the domestic market at the end of the day. Just because of the high degree of consumer concern for foreign goods recently, many fake goods have granted themselves the clothes of cross-border electricity suppliers.