Will "Hey Guest" Be Closed Or Upgraded?

For Shun Feng, a closed loop express chain, O2O is the inevitable choice.

But SF had previously mismanaged the strategic offensive of O2O, and now needs to make some adjustments.

Xu Yong, chief consultant of China express logistics consulting network, also said that the development of "Hey customer" is not good enough to comment. Any new mode innovation will take time.

The owner of SF said that it has upgraded three "Shun Feng homes" in Shenzhen, Shanghai and Dongguan, and will gradually upgrade and optimize the existing store network.

The upgrading of the Shun Feng family will be carried out on the original Hakka store, and even in the process of renovation.

According to former media reports, the Shun Feng family in Nanshan District, Shenzhen, was upgraded from the "Hey customer", adding new products and convenient services.

The exhibition is divided into seasonal cuisine, Shop Director recommendation, global direct mining, member area and Hai Tao district.

Like "Hey guest", these goods are only displayed through posters, and consumers need to scan two-dimensional codes for purchase.

The official said that

The commercial integration of the online platform Shun Feng optimization and the offline community store, in order to strengthen the online and offline linkage of the brand, "Hey guest" gradually upgrade to "Shun Feng family".

The "Shun Feng family" mode will continuously increase the content of new community convenience services according to the needs of consumers in the community.

Reporters learned that "Hey passenger" online business as early as April this year has been incorporated into the SF preferred.

Representation, and

Compared to the platform, the products and services of "Hey customers" have no advantages in terms of price and quantity of goods.

And "Hey customers" profit is mainly through the collection of business fees and some advertising costs on the shelves, small profit margins.

"Store is to do community O2O platform entrance, or its own electricity business service shop, Shun Feng is not clear.

Unclear positioning directly leads to unclear direction of development, and it is difficult for the entity store to break through.

Xu Yong thinks, "Hey guest" development is not good commentary now.

Any new mode of innovation takes time.

The design and market positioning of Shun Feng will be different. Before they come to a conclusion, they should encourage innovation rather than pour cold water on the sidelines.

Shun Feng's "Hey guest" is a bold innovation and attempt. Success has become a guide and demonstration. This failure has also made great contributions to the society and made a lot of contribution to the whole industry.

As a community store of SF's online shopping service, since its launch in May 2014, HSF has arranged nearly 3000 stores nationwide.

For Shun Feng O2O, some people in the industry are not optimistic.

Shen Zhengyuan, senior researcher of China investment consulting, believes that O2O is integrating SF EXPRESS + SF preferred + community O2O service platform. At present, the outlook is still facing great difficulties.