European And American Small Luxury Cards Are Now Owned By Koreans.

On the leading trend, South Korea's entertainment industry, which is supported by powerful film, music and idol stars, attacks the Asian market, and often lets the unknown brands quickly become familiar to consumers.

For South Korea, one of the best ways to open up the international market is to buy directly the fascinating European luxury brands with historical background.

But this practice is also a "roundabout tactic" aiming at China's luxury consumer market.

China's huge demand for luxury goods, which no country can afford to ignore, has brought vitality to the weak market in many countries. Overseas consumption has increased by 9% over the past 2014 years when the consumption of local consumers dropped by 11%.

For example, we have reported that in the early part of the year, Japanese luxury income surged, of which China's visitors to Japan spent 277 billion 500 million yen in the first quarter, accounting for about 40% of global tourists. On average, each person spent about 60% yuan on shopping.

And Chinese consumers are still very much in favor of European luxury brands, especially leather goods and fashion lines.

At the end of 2011, Samsung Group's first hair weaving company bought Italy luggage brand Colombo via della spiga, and later entered Hongkong, Han Xing Zhi long, Gianna Jun, Choi Siwon and so on repeatedly raised this brand handbag to increase its brand exposure.

In the early twentieth Century, the French designer Paul Poiret, who was called "the king of fashion", will tell us how far he has influenced the fashion industry. Now it is to say that the brand was bought by Luvanis, an investment company of Luxemburg, at the end of 2014. Now it is sold two times, and the buyer is Shinsegae International from Korea.

Paul Poiret, which is famous for its bright colors, Haren pants, Kimono Jacket and narrow skirts on the knees, is probably the biggest inspiration for the fashion industry to draw inspiration from Oriental Art, design loose robe coat, and rescue women from the bondage of tights.

The descendants of the Paris cloth merchants sold their designs to women.

And started the fashion business and worked in the Duset fashion line until 1903.

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After World War I, he refused to change his exotic design, and the strong impact of Coco Chanel and other brands began to fade out of the fashion stage. Around 1930, he died of poverty and disease in 1944 years.

The New World Department, which belonged to SamSung group, was independent from Samsung in the 90s of last century.

It owns new world department store and E-mart (easy buy department store), and is currently the largest retailer in Korea.

Its fashion and beauty make-up group has at least US $20 billion in assets.

Its flagship store in Busan is the largest department store in the world, more than the Macy department store in New York, and the Boon the Shop in the Qing Tan hole is also the world's largest flagship store.

The fashionable luxury landmark has introduced many overseas luxury brands for Korean consumers, and is known as the "stepping stone" of high-end brands to open up the Asian market.

"The new world group does not want to turn it into a Korean brand, but rather wants to develop, reorganize, integrate with modern fashion and sell it on the international market," said Savigny Partners Partners and PierreMallevays, director of operations at Luvanis SA, an investment company.

This is not the first time that Korea Companies has bought European luxury brands. The most successful case at present is probably MCM rivet, which is full of rivets. This German leather product company, which was popular in the 80s of last century, was not acquired behind the Sung-Joo Kim (Jin Shengzhu) of South Korea's St. Zhu group. It was once considered MCM a Korean brand.