How Can The New Tuyere Garment Enterprises Do Well In The Intelligent Technology Revolution?

With the continuous progress of technology, emerge in endlessly.

The products come to market in succession, and the smart fashion that only "unexpected and can not be done" ignites people's expectation of the future technology life.

For fashion brands in the fashion trend, it will be a new outlet for the smart technology revolution.

Just before the draught, we need to change the new channel.

At present, new technologies, new applications, new industries and new formats all over the world are booming and are causing far-reaching industrial changes.

Faced with the opportunities and challenges brought by the new round of technological revolution and industrial pformation, countries have been tightening their respective strategies and paying more attention to the role of manufacturing in promoting economic recovery and changing the way of development.

In May 8, 2015, the State Council announced

Planning.

How to use information technology to understand consumer trends, product R & D, and upstream and downstream integrated innovation has become an important part of industrial pformation and efficiency enhancement.

Miao Wei, Minister of the Ministry of industry and information technology, said that the remarkable feature of the new round of technological revolution and industrial pformation is the deep application of information network technology, that is, the digitalization, networking and intellectualization of manufacturing industry.

"Made in China 2025" put forward the main line of promoting the deep integration of information technology and industrialization, vigorously developing intelligent manufacturing, and building industrial ecological system and new manufacturing mode under the condition of informatization.

Sun Ruizhe, vice president of China Textile Industry Federation, said that China's textile and garment industry has the foundation and advantages to advance into the world's textile power camp.

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"Clothing" is in a period of great strategic opportunity, promoting mobile Internet and cloud computing.

The combination of Internet of things and garment industry can achieve leapfrog development through horizontal integration and vertical remolding.

On the other hand, "

The garment enterprises are facing the new outlet of "slow growth in quantity and raising quality growth". The disappearing population dividend has pushed textile and garment enterprises from labor intensive pformation to the agenda of intellectualization instead of artificial labor.

In the view of Tian Qiming, chairman of the company of AI Deng Bao (China) Co., Ltd., in today's high labor shortage and high labor cost, the pformation of intelligent manufacturing is one of the effective ways for the traditional manufacturing industry to get out of the current predicament.

Zhu Qinghua, a light industry researcher at CIC, also believes that "garment enterprises should usher in a profit turning point, and need to innovate business models, while actively exploring the field of intelligent manufacturing, and create a flexible supply chain system."

Taking the "Internet +" ride, relying on the increasingly popular "big fashion" pattern, the collision between intelligence and clothing is the integration of the connotation of the technological revolution, drawing on the fashionable framework and appearance.

Intelligent fashion comes into being at this time. It has genes in the Internet, manufacturing and fashion, and its unique flexibility makes it ubiquitous.

So, the problem is coming. How to build the intelligent fashion bus?

Play smart fashion, no "outsiders"

When it comes to smart fashion, most people first think of it as a combination of intelligent technology and fashion trends.

It is true that the smart fashion products, which are popular in the market, are the first to bear the brunt of wearable devices that integrate fashion elements. Smart watches, smart glasses and smart jewellery not only occupy half of the market, but also create many topics.

But when smart fashion meets the clothing brand, the creative products derived from it are not only simple in the traditional sense, but also wear smart clothing products.

At present, many fashion brands have launched the smart fashion products "flying into ordinary people's homes", so that they are no longer "Shelved".

In the 2014 us open, the famous fashion brand Ralph Lauren's smart POLO shirt appeared.

Some of the fabric of POLO is woven with conductive fibers. It can pmit electrical signals to a removable micro data box attached to clothes and connect with smart phones to monitor the heart rate and breathing of users.

If Lauren tried to install the monitoring device in the fabric, then the jacquard cloth plan, which was launched by Google and the Lee Jeans company of the famous jeans brand, was to "turn your clothes into a touch screen directly". This disruptive creative product embedded the wires into the fabric, so that users could directly control the phone call or send text messages through touching the cloth, and so on.

Intelligent fashion, which has unlimited breadth and depth, is not only fascinated by garment enterprises and brands, but also its born crossover genes.

Technology giants such as Engel have set foot in the field of smart clothing and launched LED clothing to express their emotions.

Recently, Audi announced its cooperation with Holland designer Anouk Wipprecht to launch the Audi A4 theme style smart dress.

According to the insiders, the future of "garment industry 4" will be based on software system and Internet platform, integrating with Internet of things, big data and cloud computing, realizing intelligent manufacturing, integrating with mobile computing, application App and social media, and realizing on-demand customization.

However, in order to build the intelligent fashion bus, enterprises and brands need more than just a blockbuster intelligent product. In the chain of intelligent fashion, intelligent products, intelligent retail and intelligent manufacturing complement each other.