Apple Takes Brand Management As A Starting Point To Advocate Headquarters Business Philosophy

Apple (China) Co., Ltd. is a wholly foreign owned enterprise in the United States Apple group, mainly engaged in clothing, footwear, leather goods, furniture and other products.

At present, there are 12 member enterprises in China, which are distributed in Guangzhou, Beijing, Shanghai, Ningbo and other places.

It is a large group enterprise integrating brand management, production marketing, chain joining and cultural dissemination. It is listed as a key protection enterprise of intellectual property by China's State Administration and administration.

Apple (China) Co., Ltd. was founded in October 2004, and its brand operation headquarters is located at Apple building in Guangzhou, Guangdong province. It mainly takes Guangzhou as the center to develop the sales network in all parts of the country.

In 2004, it invested 30 million US dollars to establish an apple (China) headquarters base in Hangzhou Bay New District, Ningbo, Zhejiang, and is committed to brand communication, product development, customer service, experimental factory and other related work.

At present, according to the change of market demand, the environment of Hangzhou Bay New Area and the development strategy of enterprises, the company is gradually pforming into creative culture and commercial tourism industry.

Since the development of China's regional franchise business, the marketing network has been spread all over the country. The flagship stores, specialized offices and franchised stores under the control of various industries have reached more than 2000, with annual sales of nearly 1 billion 200 million yuan.

Its member enterprises and authorized enterprises, Guangzhou Apple shoes and Garment Development Co., Ltd., Guangzhou emamp dress Co., Ltd., Fujian Jinjiang Huabao Shoes Co., Ltd. all have a good reputation in the industry.

Apple takes brand management as its starting point and advocates headquarters.

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The company invested great efforts and energy in building Apple's corporate culture and brand culture.

Shi Yinhuan, chairman of the company, with his pioneering spirit and research spirit, is calling on all Apple people to make the decision to "start a business for the society and devote themselves to everyone".

He also served as vice president of the Federation of textile and garment industry of the National Federation of industry and commerce, President of Ningbo chamber of Commerce in Zhejiang, Guangdong, vice president of Ningbo Development Research Association, and many other social duties.

In order to fulfill the social responsibility effectively, 2010 reached a long-term strategic partnership with the China Green Foundation and became the leader in the construction of ecological civilization in the clothing industry.

Contribution award.

In the same year, by virtue of its own advantages, the company became the only official costumes supplier of the China Athletic Association, and made its due contribution to the development of China's sports industry.

For many years, the company has persisted in advocating the green and low carbon ecological concept, and has continued to carry out the green public welfare action. It has won the "China ecological contribution award" issued by the China Green Foundation, and the "Green Responsibility Award" issued by the Organizing Committee of the fifth and sixth World Conference on environmental protection.

We expect that Apple will be more brilliant tomorrow and always adhere to the philosophy of "honesty", "harmony", "creation", "keeping" and "love", and bravely go down and down.