Bo Yang Home Textile And Micro League Strategic Cooperation To Create The First Domestic Brand Of Micro Textile

Recently, Bo Yang

Announced a deep cooperation with the micro Union, fully entered the micro union V store and distribution system SDP, and further expanded the mobile terminal market share, and achieved the win-win alliance of Bo Yang home textile and micro Union.

Statistics show that Bo Yang home textiles

With its unique design charm, warm and comfortable natural style and elegant product quality, it embellished the favor of many professionals and consumers, and became the first brand of home textile in China.

Zhou Wenqi, director of micro operation of Bo Yang Home Textile Co., Ltd.

Compared with tradition

The consumer groups are more extensive, consumption patterns and brand promotion methods are more diversified, and mobile terminal market can be described as endless business opportunities.

Based on the rapid development of mobile e-commerce and the maturity of enterprise application, Bo Yang home textile shows that the mobile terminal micro business must be the focus of enterprise strategy.

Through the micro alliance platform to attract users to precipitate, develop new sales channels, and realize the rapid expansion and extension of Bo Yang home textiles in the micro business area.

The head of mobile marketing division of micro League said that the backlog of inventory is the core of traditional retail enterprises such as Bo Yang home textile.

The micro union V store and SDP distribution system are to solve this problem for users. It has established a good channel for consumers to communicate directly with the brand, allowing consumers to participate in the design and production of brands, so that they can achieve on-demand production very well.

It is reported that the products of the Bo Yang home textile line on the V shop of the micro Union are consistent with those of Tmall and other electronic commerce platform sales products, and will provide diversified and personalized products for the younger demand of the mobile end buying group.

However, in order to make a difference with other channels and quickly open the micro market, the Bo Yang home textile will select the special products of the mobile terminal market, and create a price advantage with great cost performance in the micro business field, and help millions of customers in the micro alliance to achieve distribution.

It is reported that since its launch in March this year, the V shop of the micro Union's private free shop has nearly 7 million stores, with a monthly turnover of more than 100 million yuan, with more than 1 merchants entering the B terminal. The total number of SKU in the V shop has exceeded 3 million, and it is estimated that the platform paction volume will exceed 2 billion in 2015.

Bo Yang home textile said that through the strategic cooperation with the micro Union, expand the sales channel of mobile terminals.

At the same time, the micro Union will provide technical and platform support for Bo Yang home textile to enter the micro market, and expand the popularity of its products through the distribution power of V shopkeepers, so as to create the first brand of domestic textile.