China'S Textile And Garment Industry Adjusts Its Export Strategy To Europe In Two Aspects.

In July 29th, China was hosted by the Ministry of Commerce in 2015.

Clothing (Europe)

The exhibition opened in Dusseldorf, Germany.

At the opening ceremony, Chinese Consul General Feng Haiyang in Dusseldorf wished China's textile and garment export enterprises a prosperous business, and the financial resources were rolling up to Rhine.

But the grim reality is that China's textile and apparel industry is affected by the depreciation of the euro, the rise in domestic processing costs, and the economic downturn in Europe.

Still facing the problem of order reduction and profit reduction.

For the important export market of Europe, textile and garment export enterprises, though faced with many difficulties, have not lost confidence, but are vigorously adjusting their export strategies with a view to keeping or gaining more market share in the new competitive environment.

Not seeking scale, seeking benefits, adjusting structure, optimizing customers

The exhibition is co sponsored by the Foreign Trade Development Bureau and China Textile advertising Exhibition Co., Ltd.

The exhibition has a scale of 3000 square meters, and more than 100 enterprises from Beijing, Tianjin, Hebei, Inner Mongolia, Liaoning, Shanghai, Jiangsu, Zhejiang, Henan, Shandong, Shandong and so on to the exhibition.

Children's wear, underwear, swimsuit, hat, scarf, facial accessories and home textile products.

Although the exhibition is not large, many exhibitors are veteran exporters with global experience.

Many of these enterprises are exporters with many years' experience in exporting to Europe.

Europe is the main market for China's textile and clothing exports.

According to Chinese customs statistics, in 2014, China's textile and clothing exports to Germany amounted to 11 billion 400 million US dollars.

China's export enterprises take part in the China Textile and clothing (Europe) brand exhibition, hoping to build up the Chinese products and corporate image with the help of Dusseldorf's important textile and apparel export position, and build a new competitive advantage for Chinese enterprises.

Chen Dehan, sales manager of Shanghai billion nine international trade Co., Ltd. has participated in the textile and clothing exhibition held in Germany several times.

At this exhibition, she said that the strategy of Chinese enterprises to export to Europe is changing, showing that the mentality and service concept of Chinese enterprises are changing.

In the past few years, in order to maintain the scale growth, many export enterprises also received orders for some small profits or no profits.

Sometimes such orders are subject to various factors, which are not guaranteed to do well, but are not conducive to the long-term development of trade.

Now Chinese enterprises dare to say "no" to small profit orders.

She said that European customers are now re selecting suppliers, and Chinese suppliers are also re choosing their guests.

Chen Dehan's goal of this exhibition is to find some trade ideas and the same guests.

By optimizing customers and abandoning some low quality orders, we should devote more efforts to serving good guests.

For example, we should widen product categories for customers, keep good quality, control delivery time, reduce the risk of customers' trade links, and grow together with guests.

What makes Chen de Han happy is that although the guests at the exhibition did not expect much, the quality of the guests was very high. She met two high quality guests at the exhibition and conducted in-depth communication and discussion.

She analyzed the late follow-up in place, and the two guests are very likely to do business.

Although the situation is not good this year and the scale of trade has not gone up, the profit of Chen de Han company is better than that of last year.

Give full play to trade experience and industrial chain advantage

The continued depreciation of the euro has great impact on China's textile and apparel exports to Europe.

This means that export enterprises in Europe are facing greater cost pressures.

The price of Chinese goods will also rise due to the depreciation of the euro, which makes Chinese enterprises more difficult to export to Europe.

In addition, the actual income of EU exporters will be greatly reduced.

Ningbo's exports to Europe have been greatly affected.

The company's exhibitors said that many orders were pferred away, and because of the rising cost, some orders had to be abandoned without profit.

She is very confused about the future of textile and garment export enterprises.

The cost advantage of foreign trade is no longer the same. Lv Xuebin, head of knitted Limited by Share Ltd of Ji'nan, feels empathy.

Speaking at the exhibition, China's foreign trade cost advantage is no longer, compared with neighboring countries, there is no demographic dividend, and the cost of raw materials in neighboring countries is also lower than that in China.

He believes that China is now grabbing the European market, and it is trading experience and industrial chain advantage.

China can operate more complex orders, with better delivery and quality.

Lv Xuebin now expects China to sign FTA with more countries, so that China's products can be exported to more countries to enjoy the benefits of low tariffs.

Feng Lei, general manager of Shanghai nine nine international trade Co., Ltd. is satisfied with the effect of this exhibition. On the 3 day of the exhibition, he approached several high quality customers.

From the communication with customers, Feng realized that the European market, especially the German market, has potential, but we must persist in developing this market, and we can not expect to participate in the one or two exhibition.

He also revealed that this year, some European customers are particularly keen on price reductions. They are willing to place a direct order with the factory.

Some European department stores and chain stores have made their orders to Southeast Asia more obvious.

But he believes that in the process of order pfer, Chinese enterprises can also do something.

Because European guests have difficulty in docking with South East Asia, and they have to place orders to lower processing costs through traders in Japan, Korea, mainland China and Taiwan.

Chinese traders can do something in this respect by virtue of their comprehensive service capabilities accumulated over the years.

More professional, better service, more resources, and price advantage, European merchants will definitely choose Chinese suppliers.