Excellent Terminal Shopping Guide Will Sell High-End, High Priced Products.

Excellent terminal shopping guide is the person who will sell high-end and high priced products, and will be an expert in successfully managing the customer's psychological account.

If customers do not have enough purchasing power and do not belong to high-end consumer groups, they can not buy high-end, high priced products, which is not the wrong way of terminal shopping guide.

If customers have strong purchasing power, they belong to high-end.

The shopping guide failed to successfully recommend him and buy him high-end products, but bought medium and low-end products, or even bought nothing, which is definitely the wrong way of terminal shopping.

When customers feel that the number of products they purchase is very small or they will be less and less, they are willing to pay higher prices for their own products.

This is why the big snow disaster in the South has fried a packet of ordinary instant noodles to 50 yuan sky high price.

In fact, this principle has been widely applied in business.

"Limited number, sold out" and "last deadline" strategy are commercial applications.

If the terminal shopping guide ingeniously creates this scarce atmosphere at the terminal, it can also make subtle changes in the psychological accounts of the customers, thus facilitated the sale of high priced products.

The product line of the terminal is generally divided into three categories according to the target location.

For the terminal shopping guide, should we introduce products in the low to medium high order, or introduce products in high, medium to low order? This is the direct embodiment of how to manage customers' psychological accounts.

Excellent introductory order is the high - middle - low "subtraction" introduction.

First introduce the most expensive product, even if the customer does not buy the most expensive product, the customer will feel that the middle and low end products will be relatively cheap, and ultimately choose to buy.

According to the low middle high "addition" method, low price products can only make the products introduced later appear very expensive, and the psychological accounts of customers have undergone subtle changes, prompting customers to give up the purchase decisions.

The general idea of terminal shopping guide is to attract customers to stay in stores with low price products in order to keep customers away.

This may promote the sale of low-priced products, but it increases the difficulty of selling high-end products.

and

It is still unaware that it is the reason why the price of products is high.

In fact, it is the incorrect introductory order that lets customers feel the price of products is high and drives customers away.

As illustrated above, it is difficult for customers to bargain for a packet of instant noodles at a star rated hotel or airport, although the customers are very aware that the price of the instant noodles has completely deviated from its value.

Why do customers "dare to speak up" and make a modern version of "buying and selling beads"? This is a powerful environmental force.

In the high-end hotels such as star hotels or airports, it's too expensive to bargain. The grade and grade of them are too low. They will be laughed at and despised by others.

From this example, we can see that the sense of value can enhance the sense of value and reduce the sensitivity of customers to high prices.

Therefore, dealers do not want to save a few small money, rather than shop in the door and interior decoration style, decoration grade input.

This is a great loss.

The strength and grade of the brand are often judged according to the size of the shop front, the grade and the luxurious degree of the store decoration.

It is natural for high-end shops to sell high priced products on customers' potential psychological accounts. The pricing of high priced products in these high-end establishments is reasonable.

Customers, whether intentional or unintentional, bought a single premium environment.

The same is true for store personnel.

The tip of a customer to a five star hotel doorman or waiter must be higher than that of a low star hotel.

The reason is the service image of the service staff of the five star hotel, and the service quality is definitely the highest.

Highlighting the professional image and service quality of store personnel can also add bonus points to customers' mental accounts.