Shoe Enterprises + Internet Open Shoe Industry Internet Transformation

As early as the two sessions, the Internet plus action plan has been written into the 2015 government work report. The core is to promote the integration of mobile Internet, cloud computing, big data and Internet of things with modern manufacturing.

As a "world factory", what is the future of China's manufacturing industry in the process of comprehensive transformation and upgrading of manufacturing industry?

"Market + Internet, Taobao, bank + Internet, Alipay." Footwear + Internet What will happen? "This issue has become a new direction for all domestic shoe companies to try.

Located in Quanzhou, Fujian, 361 degrees first to start, and Internet companies Baidu joint research and development of smart children's shoes, Fujian shoe enterprises to open up the Internet transformation.

In Tmall's 361 degree flagship store, we can see that the smart children's shoes have been sold online. In the introduction of shoes, in addition to Baidu, 361 degrees, Mobile Corporation also participated in the launch of this shoe. This shoe is known for its precise positioning, allowing children to keep track of all their movements in the room. It can also detect children's daily exercise and calorie consumption intelligently, and also alert the APP when children run out of range.

However, this looks good shoes, online flagship store monthly sales data, has been shown to be 0.

Do you? Smart shoes Is the development direction wrong? This question is placed in front of all shoe manufacturers. According to previous reports, in addition to 361 degrees, other famous shoe enterprises such as Shuang Chi, PEAK sports, Anta and so on are also developing smart shoes.

The idea of "Internet +" is right, and the market prospect of smart shoes remains to be seen. Two shoe makers said that smart shoes are a way and behavior to integrate multimedia, sensor and wireless communications technology into user shoes by wearable technology. It provides not only an ordinary shoe with all the functions of traditional shoes, but also a smart shoe that can perform powerful functions through software support, data interaction, cloud interaction and human-machine interaction.

At present, smart shoes have opened up the tradition of sporting goods and the era of mobile Internet, wearable device era, opened the tradition. Sporting goods A new era of development. It will bring great changes to users' movement, life and perception. At the same time, it will bring disruptive changes to the production mode, marketing mode and profit mode of traditional shoe companies.