Baozhuang Women's Performance Continues To Decline, Founder Confidence Is Not Reduced

Before long, many white-collar girls in some large and medium-sized cities along the coast habitually liked to do such a thing: save a few months' wages, and buy a latest popular European and American Wind skirt to a nearby high-end casual wear brand store.

Girls regard this as the most fashionable and most popular thing.

Founded in Canada, Baozi was bought by Kenneth Chan family in Hongkong in the early 1990s, and has made great efforts to turn to the mainland market. After success, education and led to a number of high-end local brands such as white-collar China and so on.

The rise of brand.

However, the intensity of competition in China's clothing market is still beyond the imagination of most business owners.

In particular, the "reform dividend" of the Chinese economy over the past thirty years has led to a substantial increase in residents' income. On the one hand, garment manufacturers are also facing low price of electricity providers.

The cost of workers has risen sharply. On the other hand, the younger generation, who is accustomed to the Internet, has become the mainstream. It has also made the newly emerging brands such as rink and silk and Korean clothes shed fast break into the wallets of young women with fashionable tastes.

Baoji's performance has been declining for several times since its financial crisis in 2008, and its profit has fallen by as much as 75%.

The pressure of performance forced the Kenneth Chan family to sell all the baozi to the private equity fund in the mainland. The price is basically close to the market value of baozi Hong Kong listed companies, with only a small premium.

At the same time, the high-end clothing enterprises, such as the Chinese style of "three consumption" crackdown, have also made strategic readjustment in the acquisition of Korean electricity suppliers and cosmetics companies.

For a time, the domestic women's clothing market was plunged into "development anxiety".

In the Wangfujing department store in Changsha, Ms. Liao, such shuffling is the opportunity for the development of new women's clothing.

The woman who spoke and acted with typical Hunan's pungent style has revealed a group of fresh ones in a recent market research.

The casablank of Shanghai's fashion fashion woman, named "Casa Blanca" (casablank), has just entered the Changsha market for a year and rushed to the top five department stores in Changsha, the top about 5000000 sales of women's clothing in the department store, with annual sales of up to $.

Shanghai women's clothing brands and dazzle also ranked the top.

According to Ms. Liao, a new generation of female white-collar workers and mature women

Consumption choices and preferences are quite different.

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Free, fast, enthusiastic, internationalized, niche and cost-effective.

The change of key points of consumption brought about by the Internet information age has led to the gradual decline of old brands such as baozi, LanChi, and white-collar China. It has also made Shanghai's La Natsu Bell, Casa Blanca, Shenzhen's singer and so on, who are well versed in the local market, have a bright style, and have a new generation of women's clothing brands that are quick to connect with the international trend.

Chen Yanfei, the founder and senior designer of Casa Blanca, said that China's second tier "fashion city" such as Changsha has become a touchstone for women's consumer brands and whether it can get greater success in the Internet age.

Chen Yanfei started in the fashion design circle of Jiaxing, and has long been famous in the field of dress design.

After creating the brand of Casa Blanca, the design style of free, elegant and romantic has been brought to a new height.

As more and more young people continue to pour into the city, she is confident that she will quickly push Casa Blanca to more shopping centers in the country, penetrate more important cities, and make it a leader of the new generation of women's clothing.

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