Bank Financing Yields All The Way Down, Investors Turn To Internet Finance.

In the last week of July, the average expected yield of financial products was 4.80%, a decrease of 4 basis points from the previous week.

By the sharp shock of the two level market, the design of bank financial products also pays more attention to safety and stability, which indirectly leads to the decline of the yield level, and investors do not buy it and turn to Internet finance.

In the face of ample liquidity in the money market, everything is a cloud.

Not only the yield of baby financial products has gone down, but the yield of financial products pushed by banks themselves has also been on the low side in recent years.

From the data of the last week of July, the average yield of non structured financial products has dropped to 4.8%.

"Because investors are not satisfied with the yield, the sale of bank wealth management products is not as easy as in the middle of last year," a customer manager of a state-owned big bank told reporters. "I have some friends and relatives around me turning to Internet financial products."

In addition, the reporter noted that some banks have been highly sought after, and even frequent "kill" financial market night market has also encountered the embarrassment of sales fatigue.

Low yields

Bank's main brand

Reporters noted that recently, a joint-stock commercial bank launched a low-risk night market.

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Unlike the previous night market launched by the bank to pursue high-yield exclusive market, this robust product chooses assets with lower risk rating.

The bank's financial planner said, "the recent shocks in Shanghai and Shenzhen stock markets have once again sounded the alarm for investors. Rational investment, sound financial management, asset allocation and other key words have also returned to investors.

In the case of market fluctuations, we should adopt a sound investment strategy in a timely manner, rationally allocating family assets to ensure maximization of returns.

In fact, by the sharp shock of the two level market, many investors have increased their risk aversion, and the design of financial products also pays more attention to safety and stability, which indirectly leads to a decline in the yield level.

Pu Yi wealth monitoring data show that in the last week of July, the average expected yield of financial products was 4.80%, a decrease of 4 basis points from the previous week.

Among them, the urban commercial banks issue 325 products, the average expected rate of return is 5.06%, 5 points lower than the previous period; the joint-stock commercial banks issued 225 products, the average expected rate of return was 4.89%, up 1 basis points compared with the previous period; the state-owned banks issued 130 products, the average expected rate of return was 4.48%, a decrease of 4 basis points compared with the previous period; the rural financial institutions (including rural commercial banks and rural credit cooperatives) issued 70 products, the average expected rate of return was 4.82%, lower than the previous period by an average of 4.48% basis points; foreign banks issued products, the expected rate of return is a fall, a decrease of the basic point.

Securities research report pointed out that

The asset end yield determines its liability cost.

"As a profit making organization, although the development of financial products has many aspects of business cooperation, it is still a very important part to earn intermediate interest income. Short-term losses may be acceptable, but not long-term sustainability.

From the end of 2014, the allocation of financial assets of banks, financial funds mainly invested in bonds and money markets, non-standard bonds, bank deposits, these 3 assets accounted for more than 90% of the total, the remaining 6.24% for equity assets, 1.27% for new funds.

Through the simple fitting of the asset end yield trend of all kinds of assets, it can be found that it is basically consistent with the expected yield trend of the 3 month banking financial products.

That is to say, in view of the sharp fluctuation of the two tier market and the postponed issuance of new shares, the yield of bank financial products will not be greatly improved in the short term.

Investors do not buy it.

Turning to Internet Finance

The unsatisfactory rate of return has naturally hinded sales.

In another bank's "financial night market", the reporter found that the sales progress of financial products was not satisfactory.

The sale time of a product with an expected annual yield of 5.28% has already passed. Most of the products are purchased by only 13 people, and the total purchase volume is only 200 yuan.

As of press releases, the bank sold the same time limit products (the remaining 2 days) the best seller in a product sold only 12% of the quota, and 88% of the remaining amount.

And the customer manager of a joint stock bank in the southwest second ring road also told reporters that recently, even the customers who came to ask about the issuance of financial products were also reduced, and the buyers were more obviously reduced.

A customer manager of a state-owned big bank also told reporters.

The impact on sales of financial products is still continuing, and some of the middle and old people are turning to P2P investment.