What Is Behind The Emergency Shutdown Of Wanda Department Store?

In recent years, the clothing market is not very good.

Despite the fact that the major brands are losing money, although the customs shop has become a wonder, Wanda's department stores have more than 40 emergency outlets. What are the reasons?

Recently, it is the largest in China.

Wanda Group stores to close the news of more than 40 domestic stores, the Wanda Group responsible person in the media interview acquiesced the above statement, and revealed that Wanda store will soon be pformed into an experiential format.

In response, people in the industry analyzed to the Securities Daily reporters that the former traditional department stores obviously no longer adapted to the current consumers.

When it comes to the future of the development of department stores, the industry insiders told reporters that the industry is changing, trying to find out a suitable development mode for them. But in the future, which development mode can better adapt to the market, it is not easy to say that everything depends on time to test.

Wanda's emergency store closes behind

It is reported that as of 2015, Wanda Department stores had more than 90 stores in the country.

According to the documents issued by Wanda Group, Wanda Department stores will close more than 40 heavily damaged stores in Ji'nan, Tangshan, Jiangmen, Wenzhou, Shenyang and Hubei Jingzhou. The remaining stores in Shanghai, Baoshan, Quanzhou and Quanzhou will be adjusted to reduce the operating area. According to the requirements of the group, the work will be completed in July.

For Wanda Department Store's emergency closure, Wanda Department store clothing seller said "no alternative".

It has been reported that the merchants demanded that the Wanda Department unilaterally withdraw the cabinet. They said "no consultation, no compensation, and Wanda relieved the contract," said a regional manager of a small brand.

As a matter of fact, the closing shop trend of Wanda Department is not without warning. Earlier, the merchants of Wanda Department disclosed to the Securities Daily reporters that Wanda Department Store's operation was not good, not only the performance loss, but also when merchants were invited to ask questions.

It is understood that after Wanda stores close, each new Wanda Plaza will carry out new format planning and investment promotion work according to its own situation. After the approval of the headquarters, the adjustment plan will be formally implemented in September, and shop decoration work will be carried out.

According to the requirements of the group, all investment and store decoration work will be completed in November, and the new brands will start business.

It is reported that Wanda Department stores will introduce more experiential formats to increase turnover.

In this regard, insiders told the Securities Daily reporters that the adjustment of Wanda Department store said that from the traditional aspect, the pformation of Wanda Department store was under pressure.

"Department stores may be adjusted later, but with the improvement of O2O capability of department stores, the department stores still have room for improvement."

Wanda Department store or docking with Fei Fan

In fact, in the increasingly accepted consumer electronics business, O2O, online and offline integration links, shopping malls launched experiential stores and other business models have been seen as a major development direction in the industry in the future.

Experiential shopping is seen as one of the bright prospects for the development of department stores in the future.

There are market participants to "Securities Daily" reporter analysis, Wanda Group itself has the development of electricity providers, and Wanda Department stores after the adjustment, it is likely to build their own flying electronic business line offline docking.

According to the reporter, in August 1st this year, Tencent Inc, Baidu Inc, Wanda Group together to create the electricity supplier in July 31st announced the formal launch, will fully realize the business center line offline service integration.

After the launch, Fei will further open up Tencent, Baidu and Wanda resources to provide consumers with a perfect experiential scene and create an open business management platform.

Provide full business management services for shopping centers and businesses to cover members, points, marketing and payment.

At the same time, it provides experiential scenes such as shop search, parking, queuing and smart movies.

In addition, there are also insiders.

After adjustment, the scale of food and beverage may be expanded.

It has been reported that Wanda's restaurant has a stipulation to reduce the brand development jointly with Wanda in principle. Every city provides food and beverage reports, requiring the local top 30 stores to have no less than 20 restaurants.

In this way, 22 stores were imported from 30 stores, and 8 were jointly developed with Wanda. The 8 were international chains or brand names that could be accepted by everyone.

In fact, for the changes in the Wanda Department store, the people in the industry can't give a clear future.

But people in the industry have told reporters that with the increasingly personalized consumption of consumers, the upgrading of the department store industry is a major trend. As for who can live to the end, it is still uncertain whether anyone can succeed from tradition to the future.

"Everyone is trying, and everything depends on the market."