News Bird Group Launched Online Private Customization

In the era of mobile Internet, traditional brands are facing the impact of "Internet +". Wu Zhize, chairman of Zhejiang wedding bird, said: "the traditional production, distribution and circulation of enterprises can no longer adapt to the current garment manufacturing industry. Therefore, we turn to online and offline linkage, from consumer to enterprise mode, and enhance the sense of service in the manufacturing industry."

Fingers can be placed immediately, within 72 hours of door-to-door service, within 15 days received exclusive custom dress......

Recently, Zhejiang news bird group launched the "O2O+C2B" customized garment, and built modern intelligent chemical plant with industrial 4 thinking to realize the pformation of intelligent manufacturing.

It is understood that Zhejiang newspaper bird bird clothing Limited by Share Ltd listed in July 2007, 2014 customized services have accounted for 12% of the reported bird sales.

Wu Zhize said: "according to the analysis of data in recent years,

The market prospect is very broad. We are confident that the private custom business in 2017 will account for 50% of the sales revenue of the company's own brand.

When asked why the online private clothing custom service was launched, Wu Zhize said: "on the one hand, it is looking for exports for the pformation of enterprises, and the development is facing difficulties. For example, if the garment manufacturing industry has 10 million of output, it often has 4 million of inventory and low rate of clearing; on the other hand, it is our aim to be Chinese fit clothes. With my experience of making clothes for many years, 2 people in China need 10 tailored clothing sizes. What we need to do is to let these 2 people not dress and serve more people."

The reporter learned that, in 2014, the news bird group began to lay out 4 intelligent production of the industry. The first intelligent production line has been pformed and completed. Zhou Xinzhong, vice chairman of Zhejiang newspaper bird, said: "through the intelligent production of industry 4, we break through the bottleneck of the original personalized production quality and low production efficiency, and achieve the goal of personalized production without falling quality and single piece flow without dropping efficiency.

It's not easy to change from physical clothing to personal customization online.

Zhou Xinzhong introduced: "10 years ago, we launched the physical store volume services, mostly confined to specific groups, custom products are also relatively simple.

10 years later, we are going to deploy customized services online, that is, custom services can be shared by ordinary people.

It is reported that this time

In addition to launching the online private clothing custom service, the group has introduced social marketing. In the next three years, we will develop 1000 smart tailoring business platforms, provide entrepreneurial opportunities for college students, develop 1000 wedding custom cooperation projects, and build 1000 cross-border private custom shops through the Shanghai bird factory.

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The first batch of 150 wedding volume customized cooperative shops and 50 smart tailor custom shops will open in the second half of the year.