What Are The Three Main Reasons Why The Main Store Can Not Be Recruited?

Shopping centres can have no main stores, but shopping centers without main stores are much higher than those of shopping centers with main stores. At least in the business circle status and property environment, there must be a "talent of heaven" level, and it is ahead of schedule. Then there are mature ideas in business management, marketing promotion and cultural packaging hype, and also have characteristics. The most important thing is the recognition and support from suppliers.

At present, the main stores in China, that is, the stores that we can fill, can not satisfy the needs of the shopping center, and the area is moderate. Fortunately, if the shopping center area is large, it will be very difficult. Why do we recruit the main stores? It is not for the purpose of quickly stimulating the popularity and creating a business atmosphere, enhancing the value of the whole shopping center, laying the foundation for the investment of small shops. If the interests are to be maximized, how many shopping centers can be done in China?

It's easier to invest in main stores, which is helpful for the future operation and passenger flow improvement. No main shop investment is more difficult, shopping mall investment has no center of gravity. Even if you start business, business will not be good. On the one hand, the existence of main stores will contribute to the stable operation and sustainable development of the project; on the other hand, it will stimulate the entry and exit of small and medium-sized businesses in the early stage of investment and reduce the difficulty and volume of investment. It is hard to imagine tens of thousands or even hundreds of thousands of mall.

If the mall does not have a main store, it should consider how to replace the role of the leader to form the same influence. Shopping center is one of the characteristics. A project with more than one hundred thousand parties, if there is no main store, is made up of exclusive stores. It is very easy to form loose sand. Relatively speaking, the main shops will have longer lease periods and less profits, but if a flock of sheep does not have a bellwether, the rest of the sheep will not know where they are heading.

From the immature development of domestic commercial projects, there are some inequalities between the cooperation between commercial projects and main stores. Harsh conditions and low return rate make many commercial projects mature. Operate After that, we began to go to the main store. Many housing companies have considered from the very beginning whether they can not recruit the main stores. Of course, considering the maximization of interests, how to win with the main stores or maximize the value can be carried out in the following aspects:

We know that the main stores have a lot of requirements for architectural design. If they are only designed according to the single main store, they will be very passive for future investment, and will not be easy to replace in the future. Like a mature property, there is no need for a main store to "play the role" and directly kick out the main store. In addition, we should also consider moving line planning in the design to ensure that businessmen have the role of popularity.

The presence of the main store in the shopping center depends on the actual situation of the project. Wanda Commercial Plaza is an order form development mode; Wuzhou Commercial Plaza is also the first to recruit North China Alliance. The purpose of introducing these major properties into main stores is to pave the way for the sale of property rights shops and the withdrawal of funds. From the current situation of commercial real estate in China, many commercial projects are directly sold, so it is better to start a cooperative development mode from the beginning, which is also convenient for the rapid withdrawal of funds.

The brand effect and driving effect of the main store are obvious for investment promotion and late opening. Then, the new commercial projects that go to the main store can attract the brand shops to be settled in an appropriate way. At the same time, we constantly refresh the resource pool, and establish a standardized collocation method according to the relationship between customers' flow and brand interaction.

　　 anchor store It is only a relative concept. If there is no so-called main store, the reasonable matching of several main shops will play the role of the main store. In the small and medium scale mall, the combination of sub main shops is already a trend. If it is a mature business, its investment and operation are more secure. It is also advisable to eliminate the main store on the premise of maintaining the sustainable development of the project. For example, a business project is made into a certain kind. type of operation The gathering area, for example, the introduction of handicraft industry, one or even two floors of the project is planned as jade, redwood and other shops to form a local scale. You can assemble local children's brand clothing, toys, children's articles and so on on the up floor, so you can go directly to the commercial project by buying something, and you can do well without the main store.

In short, going to the main store depends on the efficiency of multiple departments in the collaboration of the target. Between risk and profit, housing companies need to find a balance and plan business rationally.