Amazon Has Such A Reason To "Bias" Chinese Sellers.

Amazon has been talking about Amazon for 3 years.

"This time we launched the all Chinese culture operation platform on Amazon's US website and UK website, including registration, seller management center and seller support services.

That is to say, Chinese sellers can register accounts, use sales center tools and get customer service support in all Chinese operating environments.

Yesterday, Amazon China Vice President Ye Wei Lun announced that it was the first time that Amazon launched a non English seller support tool. "We also set up an exclusive seller support team to serve Chinese sellers."

There is no reason why Amazon is so "eccentrically" Chinese sellers.

According to the "China e-commerce report 2014" data, China's cross-border online retail sales volume reached 71 billion 800 million US dollars in 2014, up 44% over the same period last year.

Among them, the retail sales volume of export network is about 51 billion 200 million US dollars, up 40% over the same period last year.

In fact, Amazon did another thing yesterday: it launched a new platform, the Amazon launch pad, which directly directed the users to promote the products of the start-up companies and provide distribution channels.

It is reported that Amazon will cooperate with Indiegogo and other 25 public funding platforms and a number of Vc firm to launch 200 products on the platform.

Amazon will use its own distribution network to manage inventory, fulfill orders, and do not provide customer service for start-up companies.

Kang Ninghan did not respond specifically to the news, but he said Amazon did have plans to help quality Chinese manufacturers and entrepreneurs become quality brands.

For entrepreneurs, they can attract the interest of the outside world through the crowd raising website, but it is very difficult to launch large-scale sales or fulfill orders on time.

Amazon can do just that.

When start-ups are ready to send products to consumers outside the United States, they can help them expand.

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It is said that the start-up company participating in the Amazon launch project will be able to provide its own products to Amazon gold medal users.

China said sales growth of Chinese sellers will double in 2015.

"China is one of the key markets for the seller of Amazon's" global open shop "project. We will continue to invest more to help Chinese sellers sell goods to the world more conveniently.

Amazon global senior vice president

It said that Amazon currently has 285 million active users and 109 logistics centers across the world. It hopes to support the upgrading of China's economy from "made in China" to "Chinese brand".

It can be seen that Amazon has opened up a "green channel" for Chinese sellers.

For example, Amazon's global cargo plan was first launched in China to solve the export logistics problems for Chinese sellers. For example, the pilot project for Amazon for light commodities, outside China, was the first to be included in the pilot project.

Amazon even opened up pnational accounts, launched the North American joint account and the European joint account, and the seller could use an account to conduct cross regional sales management.

Amazon announced its new measures by August, aiming to push ahead with year-end.

Because at the end of last year, the sales of Chinese sellers who participated in the "global shop" project had a breakthrough growth.

The promotion plans for most important festivals in North America and Europe, such as Halloween, Christmas, etc., have already been put on the agenda.