In The Era Of "Internet +", Entrepreneurship Must Be Weighed First.

Recently, everyone is talking about "

"The development mode, the changing mode of the new era, are you keeping pace with the times?

Has it been found that with the advent of the "Internet +" era, the original traditional mode and the current popular mode collided, and the result was no surprise.

Online stores take over 70% of the sales volume of physical stores, and the high cost of labor intensive enterprises can not drop.

This dispelled the last hint of the traditional entrepreneurial path and left the city's ideological entanglements settled.

A city

In fact, there is a process of ideological collision.

In Jinjiang, Fujian, where the real economy is the cornerstone of the city, the change of entrepreneurial trend seems more thought-provoking.

Jinjiang has long lived in the top ten of the county's economy and the first in the province. "Everyone starts business and homes start factories" is the local Dao Liangli's scenic spot.

Since the beginning of reform and opening up, a large number of farmers have gone to shore with their feet, and have grown up to be the first generation of entrepreneurs.

By June this year, the number of private enterprises in Jinjiang was over 3, and the number of owners was over 100 thousand.

Confidence in the traditional way of doing business failed to shake even the international financial crisis that broke out in 2008.

At that time, entrepreneurs in Jinjiang did not retreat and went against the trend, and the number of sales outlets of some corporate entities jumped from "thousand stores" to "Wanjia stores".

In this pioneering atmosphere, last year, in the first black horse contest in Quanzhou, which won the first prize in the "black horse contest" in the country, it attracted five or six venture capitalists. It was very entangled at that time: at the time, it was very tangled: in accordance with his father's expectation, he took over the family clothing factory and made his hand tour according to his interest. He was interested in the newly rising mobile phone game, but his father came to a "invisible, invisible thing and what to do", almost extinguishing his dream.

Such a misunderstanding does reflect the first generation of entrepreneurs' judgments of past experience and future development.

The result of the two generation's compromise is that Xu standard eventually made a hand travel company while his younger brother took over his father's clothing factory.

In the era of "Internet +", the founder of the standard generation of father did not deny the crisis of some traditional industries, but the way out for them was still "changing birds", that is, to devote themselves to a more promising industry.

The younger generation's brothers have realized that some of the traditional industrial crises are not from technology, capital, talent, land or market, but the way of thinking.

The penetration power of the Internet to the economy is far away from the world. Transforming the industry without renewing the mind can hardly create a new world.

In the era of "Internet +", entrepreneurship must first weigh the distance between itself and the so-called "draught".

The pformation of traditional industries should dare to cross the border and find the "draught" in the collision with the Internet economy.

"As long as we do something else, it is not impossible."

Xu standard has designed a train of thought for his younger brother: combining the brand clothing with the characters he designed, so that clothing products can carry more cultural functions.

This is exactly the way that Jinjiang is practicing: connecting the pformation and pformation of traditional industries with the thought of "Internet +".

It can be seen that if we abandon the idea that "traditional industries are the sunset industry", we do not need to start all over again, nor do we need to shake the solid foundations laid down by all kinds of hardships, so that we can "graft" a large number of "new industries".

From 1 to June in 2015, more than 10 thousand new market players were added to Jinjiang, of which only 8% were engaged.

And the remaining 92% are concentrated in the fields of optoelectronics, environmental protection, design, electricity providers and so on.

In fact, there is an answer to this "bird changing" or "brain changing".