The Emergence Of Counterfeit Brands Has Promoted The Development Of Fashion Industry.

Counterfeit cottage has long been disliked and resented by the fashion industry, because when people buy luxuries at a lower price, the desire to buy luxury goods will be greatly reduced. Although the level of counterfeit goods is no less than that of luxuries, this does not affect consumers' consumption desire.

According to the world trademark review report, the counterfeit market has an annual revenue of 600 billion.

Trading in counterfeit drugs, electronics and luxury goods accounts for about 7% of Global trade.

Nowadays, most fake products are

This is mainly because handbags are the most easily realized and highly discriminating luxury goods.

The 1980s and 1990s played an important role in upgrading the counterfeit industry.

Scholars say luxury fashion goods are "honorary goods".

They are not just functional.

People's desire for them is built on illusory concepts, such as getting designer's reputation, or they can display higher social status through commodities.

Many people are questioning the "true" value of these commodities.

The mood of buying counterfeit luxury goods is more complex.

Some people say that buying fake goods is a steal from luxury companies, but this does not resonate much, though most of us think that copyright law is of vital importance to the protection of rights.

So when people find that they can buy luxury goods at low prices, they are more happy than guilty.

FIT assistant curator Ariele Elia explains: "as brand logo spreads all over the place, counterfeiting also reaches its peak.

LV, MCM and Fendi are all driven by Logo, because when people carry a handbag with logo, it will become a status symbol, and at the same time represents the latest trend in people's grasp.

Rumor has it that high imitation products often originate from original designs, and the remaining materials are made by cheap workers.

Some people believe that these counterfeiters should be forgiven, which is a long-term compensation for low wages.

If the behavior of luxury goods is ethical, including investment and supply chain, ensuring the good living environment of artisan producers, the origin of pparent public goods, the use of standardized materials and paying taxes according to law, consumers will probably understand the reasons for the high price of luxury goods, but not reverse psychology.

On the other hand, the industry is jointly cracking down on such fraud.

In 1984, the counterfeit trademark law announced the illegal sale of counterfeit goods. The maximum penalty will be fined 5 million dollars and 20 years in prison.

However, some experts believe that fast fashion is also a centralized fake product. It is an industry that affects the success of new talent and steal the designer's creativity again and again.

Retailers like Zara, H&M and Forever 21, because they are brand tags, are allowed to plagiarize designers' creativity by default.

A Forever 21 skirt does not attempt to impersonate the real Prada, but its design is almost the same.

Unlike art and literature, there is no copyright protection law in fashion design.

Therefore, although the bloggers of the regulatory agencies will protest that Zara plagiarized Balmain boots, or Nasty Gal plagiarized Givenchy handbags, they will not bring substantive legal implications.

A new The University of British Columbia study shows that in fact, maintaining the status quo of counterfeit goods may be more advantageous.

The study looked at the financial situation of 31 sales of leather goods and sports shoe brands during the 12 years of rampant counterfeit goods in China.

Researchers found that during this period, the original designer was forced to improve the overall appearance of the product and use a more upscale one.

It adds difficulties to direct fraudulent practices.

"When the counterfeiters cheat too many customers, the original brand will improve the design level," said Yi Qian, a professor at UBC business school.

Original products will maximize the cost advantages. They must produce highly differentiated products so that consumers can identify the true and false at the first glance.

In fashion terms, this means upgrading the overall aesthetic level. "

Or, to put it simply, the fake market seems to be encouraging fashion designers to create more creative works.

But this is not a good news for all industries.

Improving the appearance is indeed beneficial to the clothing industry, Qian points out, but if the counterfeiters forced the pharmaceutical companies to waste their resources in aesthetics, I am afraid the consumers will be in a worse state.

Moreover, under certain conditions, if consumers are too worried about buying fake goods, the market position of original brands will not be guaranteed.

This is certainly an interesting angle, but this does not deny that the counterfeit market is in need of normative adjustment.

Yi Qian made it clear that she did not want to say that fraud is a good thing, on the contrary, she hoped to improve the effectiveness of law enforcement.

At the same time, she believes, "policymakers should be aware of how counterfeiters affect market operation in different ways and concentrate their firepower on the most important thing."

In other words, we need to get rid of the real black hands, but we still need to keep a little fake behavior to encourage designers to make top works.

She said, "we know there are fakes everywhere.

But sometimes the most effective way is to let the invisible hand of the market make decisions.

Because it can bring better products. "