WAL-MART Announced The Purchase Of Remaining Shares In Store 1
Wal-Mart
Wholly owned acquisition of shop No. 1, two founders left.
In fact, WAL-MART has always been cautious.
The company has been rooted in China for many years, but in recent years, it has not seen its big moves until it has been hit by the surging electricity supplier in recent years until the wholly-owned acquisition of shop No. 1.
Last November, WAL-MART CEO Asia said that despite the ferocious power of e-commerce, there are still a lot of business opportunities in physical retailing, which is different from the shopping experience brought by the electricity supplier.
With wholly-owned Holdings
Shop 1
Ownership, WAL-MART plans to accelerate its entry into China's electricity supplier sector, creating seamless shopping experience for customers in the Internet, mobile terminals and physical stores.
WAL-MART has just announced the purchase of the remaining shares of shop No. 1, which is quietly celebrating the change of ownership in the online supermarket celebrating 7th anniversary celebrations.
Last week, the question of who took over after the departure of founder and chairman Yu Gang and CEO, Liu Jun Ling, has also been answered. Wang Lu will "lead Shop No. 1" in the capacity of president of WAL-MART global e-commerce Asia.
Before being responsible for WAL-MART's China electricity business, Wang Lu is responsible for Cbs Broadcasting Inc's interactive business in China. Yu Gang and Liu Junling will also be honored as chairman and strategic management consultant of No. 1 store to ensure smooth pition.
Although the news came a little abrupt, it was not surprising.
Everything seems to have been planned.
A week ago, 1 shop founder Yu Gang and Liu Junling announced their resignation.
Since then, people have speculated about the whereabouts of the control of shop No. 1.
This investment has also been included in the budget of e-commerce announced by WAL-MART earlier.
As early as the end of October 2012, WAL-MART gained nearly 51% of its shares in shop No. 1, and already had the actual control of shop 1.
WAL-MART bought the remaining shares from the two founders.
WAL-MART's business attempt in China began in 2006. In 2010, it launched the online shopping mall of Sam's member stores.
Obviously, their electricity business has not been successful before.
In May of this year, WAL-MART launched a pilot service in Shenzhen, called "quick purchase", hoping to bring users to stores through online shopping and picking up goods.
In addition, WAL-MART is also working with Jingdong's home and kitchen business platform to provide distribution services to users by storing and storing their own stores.
These are derived from WAL-MART's offline business.
Electronic Commerce
"It is hard to break through in a short time.
After all, they need to take into account both the flow of people and the sales volume on the line.
It is even more unrealistic for WAL-MART to compete with itself and compete in a particularly competitive market in China.
This year is a year for WAL-MART to fully develop its e-commerce business.
In response to Amazon Prime, a $99 member of the e-commerce giant Amazon, WAL-MART announced a $50 free shipping membership project for one year.
In the past July 16th, when Amazon launched the online shopping festival Prime Day 20th anniversary, WAL-MART also made online and offline promotions.
WAL-MART spokeswoman Bao Nguyen said in a statement that WAL-MART's website Walmart.com Walmart.com has reached its peak in the past few days.
Like Amazon, Wednesday became the biggest growth in WAL-MART's turnover this year.
The electricity supplier only needs to cover the warehouses of many cities at the same time to ensure that the goods are ready to meet the needs of shopping. A few of the goods that are not available in the local warehouse can also be pferred from other warehouses quickly.
But the physical store needs to compete with the electricity supplier in the nationwide warehouses on every store's choice of goods. This is impossible task.
This is the reality. Once the retail legend did not do business, the electricity supplier would die. Now, how they do business is still a matter of exploration.
For WAL-MART, buying a mature electricity supplier directly is much easier and more realistic than running an electronic business from scratch.
Neal Ashe, President and chief executive officer of WAL-MART global e-commerce, said that they had taken a fancy to the "rich experience of local market electricity supplier of No. 1 store".
Reporters learned from staff of shop No. 1 that until now, they are still preparing for the 7th anniversary celebration in the afternoon. No matter whether the founder is leaving or now 100% is bought by WAL-MART, their daily work is not the same as usual.
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