IKEA China Will Open Online Shopping Channels In 13 Markets

IKEA, which recently announced its intention to open up online shopping channels to 13 markets, has received a lot of attention. But up to now, IKEA's official website in China is still in a very "primitive" state -- it does not support it.

You can only add goods to the shopping list and then buy it offline.

It also has a new App released by IKEA China, which extends the official website only to display products and does not provide online ordering.

It is understood that as the home industry giant IKEA, treat

The attitude has always been "very cold".

In other traditional stores trying to approach and try to do business, IKEA has always been calm.

Just last month, IKEA suddenly announced that it would focus on 13 markets to develop e-commerce business, but mainly concentrated in Scandinavia, Western Europe and the United Kingdom. IKEA's Chinese public relations manager, said Xu Lide, IKEA China will launch e-commerce after preparation, and there is no specific timetable yet.

Reporters learned that IKEA China's new version of App mainly contains several main functions: finding nearby stores, browsing products, scanning products, adding goods to shopping lists, membership information inquiries, etc.

Users can search products in category IKEA App, or scan barcodes from related stores in IKEA stores to get relevant information.

although

The official said that the new version of App could display the specific location of the merchandise in the shopping mall, but the function of the billion power network did not find the product. At present, it only shows the basic information of the color, characteristics, prompts, materials and other basic information.

Customers can't buy goods directly through App. They need to consult shop assistants to purchase.

In addition, another important function of the new IKEA App is the function of the electronic membership card.

IKEA's old members can check the shopping list, enjoy the membership price and the preferential price by logging in.

A non member can also be registered as a member by App.

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Shen Danyang, a spokesman for the Ministry of Commerce, said at a regular press conference today that the domestic consumer market in the first half of this year was basically stable.

In the first 6 months, the total retail sales of consumer goods in China reached 14 trillion and 200 billion yuan, up 10.4% from the same period last year, down 0.2 percentage points from the first quarter, and the actual growth rate 10.5% after deducting price factors. The monthly growth rate has been rebounded for 2 consecutive months, up 10.6% in June and 0.5 percentage points faster than in May.

The Ministry of Commerce's monitoring of 5000 key retail enterprises showed that sales in 1-6 months increased 4.6% compared with the same period last year, accelerating 0.1 percentage points over 1-5 months.

Shen Danyang said that in the first half of the year, the consumer market mainly presented the following six characteristics:

First, the growth of new formats has maintained rapid growth.

In the first half of the year, the online retail sales of physical goods increased by 38.6%, accounting for 9.7% of the total retail sales of social consumer goods, reaching 9.7%, an increase of 0.6 percentage points over the first quarter and a contribution of 28.7% to the total growth of the total volume of consumer goods.

According to the Ministry of Commerce monitoring, 1-6 months, 5000 key retail enterprises online sales grew 39.1%, 9.2 percentage points faster than the same period last year. Among them, Jingdong, Dangdang, suning.com and Gome online four sales grew 46.1% over the same period last year.

Sales of shopping centers increased by 11.7%, 5.1, 8 and 11.3 percentage points faster than supermarkets, department stores and professional stores.

Two, the popularization of popular food and basic necessities is accelerating steadily.

Popular catering consumption has become the mainstream of the market. In the 1-6 month, the national food and beverage revenue increased by 11.5% over the same period last year, an increase of 1.4 percentage points over the same period last year, of which the income limit of the catering enterprises increased by 13.5%, up 7.2 percentage points.

According to the Ministry of Commerce, the sales volume of key catering enterprises such as Donglai Shun, Mei Zhou Dongpo and Jude Hua Tian increased 9.5% in the first half year, higher than that in the whole country.

In 1-6 months, sales of daily necessities, foodstuffs and clothing products increased by 12.7%, 12.4% and 10.7% respectively, and 2.4, 1.1 and 0.7 percentage points respectively over the same period last year.

The three is the continuous sale of communications equipment.

With the further popularization of 4G communication network, in the first half of the year, the number of communication facilities above the limit increased by 37.6%, and the monthly growth rate was higher than 30% in 7 consecutive months.

Millet, HUAWEI, Lenovo and other domestic brand smart phones sales growth in the first half of the year remained above 30%, and the market share continued to expand.

Four, the demand for stylistic entertainment and value preservation products is booming.

The promotion of cultural leisure and sports health consumption demand has led to a continuous increase in consumption of recreational and sports goods and services.

In the monitoring of 5000 key retail enterprises, 1-6 month sales of cultural, sports and entertainment commodities increased by 10.7% and 6.9% respectively, up 7.2 and 4 percentage points respectively from the same period last year.

In the first half of the year, the national box office exceeded 20 billion yuan, an increase of 48.8% over the same period last year.

Sales of gold, silver and jewellery commodities above the quota level increased by 5.2% over the same period last year, and the growth rate was 10.6 percentage points faster than that of the same period last year.

Five, sales of residential goods continue to improve.

With the upgrading of home furnishings with smart appliances as the focus, the sales volume of household appliances, building materials and furniture increased by 10.7%, 17.4% and 16.5% in the first 6 months, respectively, up 2.8, 2.6 and 1.6 percentage points respectively over the same period last year.

Sales of automobiles and petroleum products stabilized and rebounded. In the month of June, the growth rate of motor vehicles and petroleum products above the limit reached 0.9 and 2.7 percentage points respectively.

New energy vehicle production and sales booming, the first 6 months, the country's new energy vehicle output increased 3 times.

The six is the low price of consumer prices.

Consumer prices rose 1.3% in the 1-6 months, unchanged from 1-5.

In June, it rose 1.4%, an increase of 0.2 percentage points from last month.

The prices of edible agricultural products monitored by the Ministry of Commerce in 36 large and medium-sized cities decreased by 0.4% in June. The prices of mutton, fruit and eggs decreased by 13%, 5.9% and 4%, respectively. Vegetables, pork and chicken rose 3.8%, 3.4% and 3.2% respectively.