Seven Wolves Pformation From "Pure Industry" To "Industry + Investment"

The seven wolves completed a non-public offering in June 2012, raising 1 billion 766 million yuan for investment and construction of the "marketing network optimization project". The main funds were invested in the purchase of commercial property to optimize the existing marketing network layout and structure of the company.

As of June 30th this year, the project has raised funds of 278 million yuan, and the remaining fund raised 1 billion 488 million yuan (excluding interest). The investment progress of the project raised funds is 15.76%, and the completion level of the project is 13.47%.

Seven wolves announced in the evening of July 14th, the company will change part of the purpose and amount of fund-raising investment, will be used for marketing network optimization project to raise part of the capital changes to invest in the establishment of wholly-owned investment subsidiaries, involving changes in the amount of funds raised to invest 1 billion yuan, accounting for 56.63% of the total net proceeds of the company's non-public offering of shares.

The company said that due to various reasons, the company's marketing network optimization project has made slow progress.

On the one hand, the price of commercial property is at a high level, and continue to implement the investment and purchase projects according to the original plan.

Too large, will increase the risk of raising funds, on the other hand, online consumption is developing rapidly, and the demand for offline stores is gradually reduced. In the face of fierce competition from the electricity supplier, the rising cost of offline stores has also exacerbated the decline in profitability of offline property, prompting continuous contraction of offline stores.

At the same time, various new business models and opportunities emerge one after another, which provides a new perspective for the company to find new profit growth points.

Firmly carrying out "seven wolves"

In addition to pformation and reform, companies can participate in the right way.

And related new opportunities for fashion industry and retail consumption industry. This is also the most needed capital for the company's future development.

The seven wolves are well-known brand men's clothing enterprises in China.

According to the company's goal, the seven wolves will become a family.

The retail platform company participates in online and offline fashion consumption formats, and builds a fashion consumption ecosystem including supply chain, brand, channel, communication and capital.

This large amount of change in fund-raising investment and the establishment of wholly-owned investment subsidiaries can help companies to participate in some garment industries and related fashion industries through direct investment or the formation of special funds around all aspects of the fashion consumption ecosystem.

The new opportunity of the consumer industry helps the company pform from "pure industry" to "industry + investment".