The Great Ordinary Theme Exhibition And The Cross Border Art Exhibition Return To The Original Heart.

Over the past two years, many designers in the fashion industry have been calling for a return to the heart of the complex material and common world.

In the just concluded 2015

On the occasion, the fashion group used the Great Exhibition of "great commonplace" and the two exhibitions of "fashion creation group Wang Qingzhen cross Art Exhibition" to convey to us the inspection and regression of the origin of fashion, to return to the artisans of technology and art with a return attitude, and to express an attitude of returning to the heart and returning to the craftsman spirit.

This spirit has made the movie fashion group, its brand segmentation, cross-border cooperation and many other initiatives, creating today's successful movie fashion.

The great commonplace, the first heart returns to the origin of fashion.

The "great commonplace", the ordinary is humility, is the constant return to self. Greatness is the strength of accumulation. The most fashionable expression of fashion group is to return to the origin of fashion, to salute their artisans and artisans, so that the audience can see, perceive, and follow.

In the art space of the happy coast, there is also an exhibition of "great ordinary and ingenuity". The two exhibitions echo the theme of great commonness. We hope that the audience and customers and partners can appreciate the attitude of the fashion group returning to the heart and returning to the craftsman spirit.

Brand positioning with multi brand differentiation

Current movie

The group has six brands, YINER sound, INSUN grace, PSALTER poetry, Song of Song song, OBBLIGATO Olivia, and XII BASKET twelve basket created last year. These six brands have different core positioning, and have precise customer groups. This precise customer group serves the customers of her own INSUN.

Each brand has its own core values. They do very well in brand segmentation.

Using large data to accurately analyze and grasp customer needs

Using the big data to analyze customer groups accurately, we can more accurately contact with customers, accurately grasp the needs of customers, be able to see the way and habits of customers when buying, and collect the information they need with the help of big data.

Benefits and roles of cross-border cooperation

About cross-border, in recent years, the movie fashion group is also trying to do some cross-border things.

For example, the crossover with artists and cross-border collaboration with independent designers, including the exhibition of "creativity" held on happy coast, is a cross-border art exhibition with Professor Wang Qingzhen of Luxun Academy of Fine Arts.

Through such a cross border art exhibition or cooperation, it can allow another industry and perspective to come back and look at it.

How to better make your brand and business better and better serve customers.