The British Newgen Designer Award Is About To Be Announced.

Topshop sponsored the British NewGen Designer Award is one of the most famous trials in the fashion industry.

Alexander McCune and Chinese designer Zhang Shan Shan once won the prize.

In the Topshop on the Oxford street of London's hot business street, the negative layer has dedicated a region to the NewGen prize winner.

These lucky ones can not only get financial support, but also be helped by the elites of the industry in one to one, so as to help the brand grow rapidly, including logistics, marketing, finance, law and so on, and emerging e-commerce.

Recently, the list of the latest 9 winners has been announced, including Ryan Lo from Hongkong and Molly Goddard, a British designer who has just reported the news on the screen.

During the spring and summer fashion week in London in September this year, the 9 designers were able to get different degrees of sponsorship and support from Topshop. For example, Ryan Lo will receive sponsorship, Molly Goddard will be presented with sponsorship, and some winners will be shown sponsorship.

But equally, every award-winning designer will have a 4 hour temporary showroom at the end of the release or exhibition, which will provide face-to-face communication with buyers from all over the world.

In 1993, the British Fashion Association set up a public welfare fund "NewGen" ("New Generation" abbreviation) to subsidized new people.

Since 2001, Topshop has become the main sponsor of NewGen.

In addition to Alexander McCune, NewGen has been funding the Christopher Kane, Loewe creative director Jonathan Anderson and the British top designer Simone Rocha for more than 20 years since its establishment.

Du Fu, a student at the central Saint Martin Institute of art in London, is the first Chinese designer to be sponsored by NewGen. He met the Hongkong fashion group in 2010 London Fashion week.

Representatives and support.

Subsequently, her products gradually appeared in Joyce and many European buyers.

Zhang Shan, another project sponsor, is probably even more aware of the fact that Saint Martin, who also graduated from, joined the London Fashion Week in February 2013.

His fashion series has entered the fashion counters of London department store (Browns), Hongkong buyer's department store Joyce, and American high-end department store Neiman Marcus.

But the weird thing is, if you were concerned about the list of the 2015 designers released by NewGen at the end of last year, you will find that the winner is almost the same as last year.

The organizers explained that this is because they insist that the significance of the project is not only to tap potential designers, but also to help them build brands and really enter.

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Ryan Lo has been stationed in the world's largest fashion business Net-A-Porter, and another winner of Danielle Romeril's works can be sold on the electronic business platform Avenue 32, Faustine Steinmetz not only sells clothes to the famous buyer shop Opening Ceremony, or the final of the designers of the LVMH awards.

After announces this year's winning list,

Sarah Mower, a new talent ambassador, encouraged accessory designers to take part in the selection. "The only thing I dissatisfied with is that the accessories design works are too poor."

We want to see more! "

The voice from the end of the industry also confirms the recent rise of accessories.

Showroom, which was held in Shanghai fashion week in April this year, clearly reflects the importance of buyers everywhere for accessories.

Accessories are often a way for people to express their individuality.

With the expansion of the middle class, accessories such as scarves and belts have become the most popular products of luxury brands.

Throughout the world, jewelry and watch accessories are seen as a hedge against the slowdown in the economy.

The Italy luxury brand association (Altagamma) has predicted that accessories, jewellery and watches will become the best selling category of luxury goods in 2014.

Therefore, the appeal of BFC will be very well understood.